Society

CNN to broadcast new special programme on Hanoi

The US Cable News Network (CNN) will broadcast a special programme on Hanoi titled “Destination Hanoi” in the latter half of June as part of the cooperation programme between CNN and Hanoi during 2017-2018
CNN to broadcast new special programme on Hanoi ảnh 1The US Cable News Network (CNN) will broadcast a special programme on Hanoi titled “Destination Hanoi” (Photo: baodautu.vn)

Hanoi (VNA) – The US Cable News Network (CNN) will broadcast a specialprogramme on Hanoi titled “Destination Hanoi” in the latter half of June aspart of the cooperation programme between CNN and Hanoi during 2017-2018 

According to CNN’s broadcastschedule for “Destination Hanoi” programme in Asia, Europe, Middle East, NorthAmerica, and South Asia, short clips from 3-5 minutes will be aired for 40times on CNN Today and News Stream between June 11-15, while a 30-minutespecial programme will be shown 12 times during June 16-20.

The programme wasmade by CNN early this year.

The Hanoi Department of Tourism has worked with CNN since 2017.

To date, three 30-second videos were aired on CNN’s channels in the fiveregions: Asia-Pacific, South Asia, North America, Europe and the Middle East.

Three clips to be screen in 2018 are “Hanoi – Heart of Vietnam”, “Hanoi– Cradle of Heritage” and “Hanoi – History, culture and people”.

The first two were produced and broadcast on the channel in 2017, whilethe rest was produced in 2018, featuring the city’s thousand-year-old history,relic sites and bustling streets.

According to reportfrom the municipal Department of Tourism, 62 percent of CNN subscribers saidthat they are aware of Hanoi’s tourism promotional campaign, 43 percent of themremembered the advertisement on television, and 43 percent of the interviewedkept in mind the advertisement on social network.

Most of the interviewed said that Hanoi has many alluring tourism spots andthey want to visit the capital city once.

Hanoi served more than 13 million tourists in the first five months of 2018, ayear-on-year rise of 10 percent. Tourist attractions in Hanoi include ThangLong Imperial Citadel, Huong Son relic site, Vietnam Museum of Ethnology, HoChi Minh Mausoleum and Ngoc Son temple.

This year, Hanoi expects to serve more than 25.4 million holidaymakers,including 5.5 million foreigners, and gross some 75.78 trillion VND (3.33billion USD) in revenue.-VNA
VNA
#US Cable News Network (CNN) #special programme #“Destination Hanoi” #cooperation programme #Hanoi Department of Tourism #“Hanoi – Heart of Vietnam” #“Hanoi – Cradle of Heritage” #“Hanoi – History #culture and people” #Vietnam News Agency #Vietnamplus
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