Business

Communication, advertising firms encouraged to adopt new technology

A workshop on digital transformation for Vietnam’s communication and advertising industry was held in Hanoi on February 23.
Communication, advertising firms encouraged to adopt new technology ảnh 1At the event (Photo: VNA)

Hanoi (VNA) – A workshop on digital transformation for Vietnam’s communication andadvertising industry was held in Hanoi on February 23.

The event wasco-hosted by the Vietnam National Innovation Centre (NIC), the Ministry ofPlanning and Investment, and the Vietnam Advertising Association (VAA).

Speaking at theevent, NIC Deputy Director Do Tien Thinh said NIC encourages pioneering firmsto pilot and apply new technology and models, thus propelling the developmentof digital enterprises and tech-savvy workforce.

VAAChairman Nguyen Truong Son said following the COVID-19 pandemic, the strongrecovery of outdoor advertising has returned and asserted its position as theleading brand positioning communication channel. Investment in technology willbecome the top priority in the fourth industrial revolution of the communicationand advertising industry in Vietnam.

Aboutchallenges to Vietnam’s advertising industry today, Son said management policiesand mechanisms have yet to catch up with changes in technology and digitalbusiness models. Moreover, high costs of investment in digital infrastructure alsomake it hard for traditional media channels to renovate themselves.

Accordingto him, Vietnam is lacking tech-savvy workforce and those who could analysedata.

A ceremony to announce the results of the comprehensive digitaltransformation project between Goldsun Media Group and Vietnam I&ETechnology Company was held within the framework of the event./.

VNA
#communication and advertising industry #Vietnamplus #Vietnam News Agency #Vietnam Advertising Association #Goldsun Media Group Vietnam
Follow VietnamPlus

Related News

Online ads earn big amid COVID-19 pandemic

Online ads earn big amid COVID-19 pandemic

Online advertising, as the first choice of firms and brands amid the pandemic, is thriving in Vietnam and could reach the milestone of 1 billion USD in revenue this year.

See more

Participants in the conference (Photo: VNA)

Vietnam, Tunisia target coffee, olive oil as trade ties deepen

Though geographically distant, the two countries share strategic locations in their respective regions, skilled human resources, and a strong commitment to expanding international trade, which form the bedrock for a lasting and mutually beneficial partnership.

Da Nang People’s Committee Chairman Nguyen Manh Hung (second from left) presents investment policy approval decisions and investment registration certificates for three infrastructure projects in FTZ Zones 2, 3 and 4. (Photo: VNA)

Da Nang promotes investment links for pioneering Free Trade Zone

The conference also highlighted the role of digital technologies in building next-generation FTZs. Proposed solutions included the adoption of artificial intelligence (AI), the Internet of Things (IoT), big data, cloud computing and digital customs systems to improve operational efficiency, streamline logistics, accelerate customs procedures and enhance transparency for investors.

Import and export activities at the Mong Cai border gate. (File photo: VNA)

Vietnam–China crossings see spike in ASEAN fresh produce

Since the start of the summer harvest season, China's two major border gates with Vietnam, Youyi Guan in Pingxiang and Beilun 2 Bridge in Dongxing, have entered their peak period for handling imports of fresh agricultural and seafood products from member states of the Association of Southeast Asian Nations (ASEAN).

Rohit Khurana, an automotive expert at Car Blog India. (Photo: VNA)

Green SM poised to make mark in Indian market

Green SM's strengths, including a dedicated fleet, professional drivers and premium electric limousine models, can help differentiate the company and attract customers seeking higher-quality services in India.

The opening ceremony of the Hue Festival Trade Fair 2026. (Photo: VNA)

Hue Festival Trade Fair 2026 opens with 240 booths

For Hue, the fair is also an opportunity to introduce the image of a dynamic and business-friendly locality while promoting local specialties, One Commune One Product (OCOP) items and outstanding rural industrial products, helping stimulate trade, services, tourism and investment attraction.

Deputy Minister of Finance Cao Anh Tuan at the meeting with the delegation of the RoK Embassy led by Ambassador Choi Young-sam on June 12 (Photo: mof.gov.vn)

Ambassador pledges more contributions to Vietnam – RoK economic links

Deputy Minister of Finance Cao Anh Tuan congratulated Ambassador Choi Young-sam on his successful tenure in Vietnam and praised his contributions to the substantive and productive development of the Vietnam – RoK Comprehensive Strategic Partnership across various fields, including economic and financial cooperation.

The working session between Deputy Minister of Industry and Trade Nguyen Hoang Long and IKC Representative Director and Executive Vice President Atsuhiko Hirano in Hanoi on June 12 (Photo: Vietnamese Ministry of Industry and Trade)

Vietnam, Japan cultivate energy collaboration

Deputy Minister of Industry and Trade Nguyen Hoang Long urged Idemitsu to leverage its role as a strategic shareholder and team up with other partners to respond swiftly to geopolitical shifts, ensuring a stable, sustainable crude oil flow to the refinery.

Leaders of Bamboo Airways and Rakso Holdings Co.Ltd sign an MoU to promote cooperation in the aviation, tourism and service sectors at the forum in Seoul on June 12. (Photo: VNA)

FLC Group seeks to expand investment cooperation in RoK

Ambassador Vu Ho suggested enhancing Vietnam – RoK ties in tourism, aviation and flexible investment models to develop flagship projects meeting high standards, helping herald a new cooperation phase between the two countries.

Delegates press the buttons to launch the Meiko Yen Quang semiconductor manufacturing plant project. (Photo: VNA)

Work starts on 500-million-USD Meiko semiconductor plant in Phu Tho province

The project has an initial investment of more than 500 million USD and will focus on artificial intelligence and space technology-related applications. Once fully operational, it is expected to generate annual revenue of around 530 million USD per year and create approximately 2,000 jobs for local workers.