Corporate involvement in new rural development

Together with farmers, businesses play a very important role in Vietnam’s new rural development. The Nghe An Agricultural Materials company, for example, has for many years helped farmers boost their productivity. A report by radio The Voice of Vietnam (VOV).
Together with farmers, businesses play a very important role inVietnam’s new rural development. The Nghe An Agricultural Materialscompany, for example, has for many years helped farmers boost theirproductivity. A report by radio The Voice of Vietnam (VOV).

Inresponse to a national programme of new rural development launched fiveyears ago, the Nghe An Agricultural Materials Co. Ltd. has implemented anumber of plans to help farmers. It has invested in applying the newproduction model of vast rice fields and improving fertiliserefficiency, while ensuring a stable outlet for farm products.

"Thecompany has applied the model of vast rice fields in many provincesincluding Ha Tinh, Binh Dinh, Dak Lak, and Gia Lai. We have also startedusing one fertiliser per field to ensure high productivity. The modelhas proved effective and, in a number of communes in Ha Tinh province,90 percent of the local farmers have applied this model on a largescale," said Truong Van Hien, the company’s General Director.

I nthe past, local production was uneven. They used to plant more than onecrop, and used different kinds of fertilisers in one field, which ledto the appearance of insect pests and wasted water. Since the companystarted to apply the model of vast rice fields, which also involves theuse of one kind of fertiliser per field, production has improveddramatically.

Hien attributes this success to the company’s policy of putting the farmers first.

"Becausewe want to succeed in this effort, we must place the farmers and theirinterests foremost. As we apply the model of vast rice fields, we offerthe farmers good fertilisers and seeds, guarantee their productivity,and pledge to buy their products at prices 20 percent higher than thosein the market. The most important thing is to use the best possibleseeds and fertilisers, while offering peasants optimal conditions untilthey complete their production cycle," he said.

According tohim, Vietnam’s new rural development requires the active participationof businesses and entrepreneurs. The involvement of businesses andentrepreneurs is integral to the success of the national new ruraldevelopment programme because they can support the farmers with capitaland advanced technologies.

"We’ve learned a good lesson in theapplication of the vast rice field model: that businesses andentrepreneurs should take the lead in this process to ensure theprogram’s success and sustainability," he said.

The company hasapplied the vast rice field model and advanced technologies to othercrops such as corn, sweet potato, cassava, and sugarcane. The company isa role model for corporate involvement in the national programme of newrural development.-VNA

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