Vietnam’s crafting industry is turning to a new approach in designingand developing sustainable brands to tap into tough markets around theworld.
The move is supported by a project, entitled“Developing designs of sustainable brands for the crafting industry inVietnam”, which is funded by the European Trade Policy and InvestmentSupport Project (Mutrap) via the Vietnam Handicraft ExportersAssociation (Vietcraft).
The 554,883 EUR project isconsidered as the first step in setting up a new trend of designingsustainable eco-brands, which has just taken root in Vietnam.
It aims to enhance the designing capability of small and medium-sizedenterprises towards meeting standards of tough markets such as the EU.
Around 200 enterprises will be selected for theproject, which also assists at least 50 companies with the developmentof their own sustainable product groups.
TheVietcraft said it offers assistance to enterprises in training anddeveloping new designs, updating new consumption trends as well asholding classes on the latest designing and product trends.
According to Le Ba Ngoc, Vietcraft General Secretary, many Vietnamesecompanies have yet acknowledged the importance of developing sustainabledesigns as well as the need of regularly innovating products.
Only 5 percent of the total 1,600 industry enterprises comply withinternational standards on quality, society, and environment such asISO, SA8000, BSCI, failing to gain a strong identity for Vietnamesecraft products internationally, Ngoc said.-VNA
The move is supported by a project, entitled“Developing designs of sustainable brands for the crafting industry inVietnam”, which is funded by the European Trade Policy and InvestmentSupport Project (Mutrap) via the Vietnam Handicraft ExportersAssociation (Vietcraft).
The 554,883 EUR project isconsidered as the first step in setting up a new trend of designingsustainable eco-brands, which has just taken root in Vietnam.
It aims to enhance the designing capability of small and medium-sizedenterprises towards meeting standards of tough markets such as the EU.
Around 200 enterprises will be selected for theproject, which also assists at least 50 companies with the developmentof their own sustainable product groups.
TheVietcraft said it offers assistance to enterprises in training anddeveloping new designs, updating new consumption trends as well asholding classes on the latest designing and product trends.
According to Le Ba Ngoc, Vietcraft General Secretary, many Vietnamesecompanies have yet acknowledged the importance of developing sustainabledesigns as well as the need of regularly innovating products.
Only 5 percent of the total 1,600 industry enterprises comply withinternational standards on quality, society, and environment such asISO, SA8000, BSCI, failing to gain a strong identity for Vietnamesecraft products internationally, Ngoc said.-VNA
