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Digital transformation helps raise competitiveness of MSMEs: Indonesian minister

Indonesian Trade Minister Zulkifli Hasan has urged regional administrations to support micro-, small-, and medium-sized enterprises (MSMEs) to conduct digital transformation to raise their competitiveness.

Jakarta (VNA) – Indonesian TradeMinister Zulkifli Hasan has urged regional administrations to support micro-, small-, and medium-sized enterprises(MSMEs) to conduct digital transformation to raise their competitiveness.

Addressing a recent business forum in Yogyakartacity, Zulkifli noted that MSMEs are facing a host of challenges as exports are floodingthe domestic markets, saying suitable policies are needed to support them.

Digital transformation will also boost the export oflocal goods, he said, emphasising the target of promoting local goods to expandthe market and increase the market share.

MSMEs need to access digital platforms to improvethe quality of marketing, while simplifying business registration procedures inorder to improve their competitiveness of diversify products, he suggested./.
VNA
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