Domestic product consumption surges

Some 63 percent of Vietnamese people are choosing domestic products, doubling the rate from before the campaign “Vietnamese people use Vietnamese products” was launched six years ago, a senior official said, quoting the 2014 survey.
Some 63 percent of Vietnamese people are choosing domestic products,doubling the rate from before the campaign “Vietnamese people useVietnamese products” was launched six years ago, a senior official said,quoting the 2014 survey.

During a conferenceon July 24 to review the implementation of the campaign in the firsthalf of this year, Deputy Minister of Industry and Trade Ho Thi Kim Thoasaid 92 percent of the interviewees said they were aware of the drive,54 percent of which personally involved in the campaign.

She urged the sector to focus on developing the domestic market intandem with campaign implementation in order to enhance thecompetitiveness of domestic enterprises and the consumption of domesticproducts.

The Deputy Minister said the campaign has yielded positive changes, particularly in domestic product quality and design.

Le Viet Nga, Deputy Director of the Ministry’s Domestic MarketDepartment, highlighted the major market share made-in-Vietnam productsaccount for among products sold by domestic and internationaldistributors.

As many as 50 promotion events,including trade fairs, have been organised to introduce domesticproducts to residents in rural, remote and mountainous areas across thecountry.

This year, the Ministry has invested indeveloping infrastructure facilities and enhancing technologyapplication in enterprises under its management to improve their productquality and competitiveness.

Looking forward,it aims to boost the consumption of domestic industrial products bystrengthening the connections among businesses in the northern andsouthern regions.

It also calls for government investment in promoting the campaign while mobilising social resources for the drive.

Prime Minister Nguyen Tan Dung has approved a project worth 228.93billion VND (10.75 million USD) on increasing the consumption ofdomestic goods in close link with the ongoing campaign.

The two initiatives aim to increase the market share of domestic products in Vietnam to 80 percent by 2020.-VNA

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