Revenues posted by e-commerce platforms for January were up 30 percent year-on-year despite there being fewer promotions than in previous years (Illustrative photo: businessinsider.com) To bolster consumption during the pandemic, supermarkets and cafés haveoffered take-out and pushed ahead with online shopping via social networks likeFacebook and Zalo and their own websites.
Online customers of Co.opmart Ha Dong, for instance, were 20-25 percenthigher in number compared to January last year.
The Big C supermarket chain rolled out promotions for online shoppersand offered free delivery for purchases of 200,000 VND or more. Upon itslaunch, bookings via telephone surged 200 percent year-on-year.
VinMart also introduced an online shopping feature in its VinID app.
As of February 17, revenues of companies and retailers in Hanoi hadrisen 7-10 percent compared to the previous Lunar New Year (Tet) holiday,according to the city’s Department of Industry and Trade.
Online shopping turnover increased 20-25 percent and made up 5-7percent of sales. The number of customers using online payments also went up, byabout 15 percent compared to the same period last year.
Order numbers on some e-commerce platforms rose remarkably as Tetapproached. Tiki, in particular, recorded a year-on-year surge of 50 percent intransaction numbers in January.
Necessities such as rice, dried food, canned food, and powdered milkalso debuted on e-commerce platforms, a move that helps consumers avoid goingto crowded places.
For their part, retailers have stepped up telephone bookings anddelivery and boosted inventories by 30-40 percent compared to normal.
The expansion of e-commerce platforms is part of a scenario proposed bythe MoIT in response to the pandemic, saidDang Hoang Hai, Director General of the ministry’s Vietnam e-Commerce andDigital Economy Agency.
The ministry has also partnered with logistics and e-commerce platformsto hasten the shipment of orders to support consumers, he added./.
VNA
