Efforts to incorporate traditional arts into tourism

The Vietnam Tourism Association, SOL8-Live Stage, and Van Show have co-organized a performance titled Hon Viet ("Soul of Vietnam") in celebration of World Tourism Day. The event aims to develop cultural tourism products for domestic and international visitors.

The performance featured unique folk performances, including innovative adaptations of international music using traditional Vietnamese instruments like the dan bau (monochord) and dan tranh (zither).

The show brought together talented artists and tourism businesses to enhance Hanoi's cultural tourism offerings.

With the theme "Tourism and Peace," World Tourism Day highlights tourism’s role in fostering peace and understanding.

The event also underscored the importance of young talent in preserving and promoting Vietnam’s cultural heritage through innovation.

As a brand new show, the art performance continues to gather feedbacks to ensure it remains captivating and tailored to both domestic and international audiences./.