Two tea pickers sitting in the shade of a centuries-old tea tree in Suoi Giang (Photo: VNA) That remark was made by Le Viet Nga, Deputy Director General of the ministry’sDomestic Market Department at the workshop "Market Development forProducts Made by EM&MP" on September 20.
Nga said the Governmenthad charged the ministry with two tasks that were aimed atbringing EM&MP-made products to big cities and urban areas.
The first involves upgrading their marketplaces to facilitate commercial flowsback and forth, and the second centres around the formation of a teamthat helps boost sales once the products enter the markets.
"Many trade points have also been established, where EM&MP canpurchase their essentials and sell their products to big cities,"said Nga.
The deputy director also underlined education and communication,which would keep EM&MP aware of the role that brand-building andorigin-tracing play in their commercial performance.
Nguyen Trong Nghia, Deputy Director of Lang Son province's Department ofIndustry and Trade, said Lang Son is home to around 19 popular agriculturalproducts, such as custard apples and star anises.
He said the province had made great efforts to promote the productsdomestically and abroad. For instance, Lang Son cooperated with PingxiangCity in organising the Annual Vietnam-China International Trade Fair, in whichthe products gained favour with Chinese customers.
"The province will press ahead with its trade promotion activities toexpand the commercial footprint of EM&MP-made products," said Nghia.
Dao Duc Hieu, Director of the Suoi Giang Ecotourism Cooperative, said althoughthe mountainous commune of Suoi Giang had made a name for itself as a cradle of"ancient tree" tea, many local EM&MP were still living below thebread line.
He said his cooperative had aimed to lift them out of poverty by buildinga brand name for locally-made tea and making it commercial. His project hadgot off the ground over the past years.
"Our tea has won the status of 4-star OCOP and is on the way to gettingfive stars," said Hieu.
He also said the tea had been granted EU Organic EU certificates, which hadbecome its commercial passport to over 26 countries. He called for a nationalstrategy to change the tea industry so that "consumers in the world wouldrush to Vietnam for tea"./.
The first involves upgrading their marketplaces to facilitate commercial flowsback and forth, and the second centres around the formation of a teamthat helps boost sales once the products enter the markets.
"Many trade points have also been established, where EM&MP canpurchase their essentials and sell their products to big cities,"said Nga.
The deputy director also underlined education and communication,which would keep EM&MP aware of the role that brand-building andorigin-tracing play in their commercial performance.
Nguyen Trong Nghia, Deputy Director of Lang Son province's Department ofIndustry and Trade, said Lang Son is home to around 19 popular agriculturalproducts, such as custard apples and star anises.
He said the province had made great efforts to promote the productsdomestically and abroad. For instance, Lang Son cooperated with PingxiangCity in organising the Annual Vietnam-China International Trade Fair, in whichthe products gained favour with Chinese customers.
"The province will press ahead with its trade promotion activities toexpand the commercial footprint of EM&MP-made products," said Nghia.
Dao Duc Hieu, Director of the Suoi Giang Ecotourism Cooperative, said althoughthe mountainous commune of Suoi Giang had made a name for itself as a cradle of"ancient tree" tea, many local EM&MP were still living below thebread line.
He said his cooperative had aimed to lift them out of poverty by buildinga brand name for locally-made tea and making it commercial. His project hadgot off the ground over the past years.
"Our tea has won the status of 4-star OCOP and is on the way to gettingfive stars," said Hieu.
He also said the tea had been granted EU Organic EU certificates, which hadbecome its commercial passport to over 26 countries. He called for a nationalstrategy to change the tea industry so that "consumers in the world wouldrush to Vietnam for tea"./.
VNA
