ITPC Director Tran Phu Lu speaks at the event. (Photo: VNA) The six-day event, jointly held by the Investment and Trade Promotion Centre ofHCM City (ITPC) and AEON Vietnam Co., Ltd, aims to support Vietnamese firms tobring their products to AEON stores and supermarkets.
ITPC Director Tran Phu Lu said that the event is organised annually with a viewto creating opportunities to strengthen collaboration between AEON- one of the biggest retailers in the world, and Vietnamese enterprises with products meetingstringent quality standards and prestigious brands.
Throughout the event, more Vietnam-branded products are expected to hit theshelves of AEON supermarkets, making them become more popular among domesticand international consumers, he said, adding this is an opportunity forbusinesses to grasp the consumption trends so that they are able to outlinerational production plans and improve products’ quality and competitive edge forexport to Japan and many other demanding markets.
A representative from AEON Vietnam Co., Ltd said that the company commits toproviding high-quality products, making contributions to sustainabledevelopment, and promoting the economy through retail sales as well as manyprogrammes to support producers and suppliers.
Since the event was first held in 2017, ithas helped suppliers improve their products, helping them win AEON customers’taste, he said, highlighting new products have been introduced at AEON retailsystem that helps promote domestic consumption.
AEON Vietnam is seeking partners for its AEONTOPVALU brand so as to bring more AEON outstanding products to consumers, headded.
High-quality products are on display at the event. (Photo: VNA) Japan has been a leading trade partner of Vietnam in recent years, with two-waytrade developing in a balanced and sustainable manner. The East Asian countryis the 4th largest trading partner of Vietnam, with bilateral trade reaching 47.6 billion USD in 2022 and some 29.1 billion USD in the first eight months of 2023./.
VNA
