Business

Vietnamese Products Week opens in Japan

The Vietnamese Products Week 2023 was opened on June 23 in Japan’s Saitama Prefecture and all supermarkets and retail stores of the Aeon network in the country.
Vietnamese Products Week opens in Japan ảnh 1Vietnamese products are sold at Aeon Lake Town Mori Trade Center in Japan’s Saitama Prefecture. (Photo: VNA)

Tokyo (VNA) – The Vietnamese Products Week 2023 wasopened on June 23 in Japan’sSaitama Prefecture and all supermarkets and retail stores of the Aeon networkin the country.

The annual activity, held by the Ministry of Industry andTrade, People’s Committees of Hanoi and Ho Chi Minh City in cooperation withthe Aeon Corporation and scheduled to run through June 26, is part of the project “Promoting Vietnamese enterprises’direct participation in foreign distribution networks by 2030”, aiming to raiseVietnam’s exports to Aeon trade centres to 1 billion USD in 2025.

Speaking at the event, Deputy Minister of Industry and TradeDo Thang Hai said that over the recent years, Vietnam has been transforming stronglyto become a major global production centre with diversified products of competitive prices and increasingly high quality.

With the support of major retail groups in the world such asAeon, Vietnamese businesses have more opportunities in expanding markets andexporting directly to foreign distribution systems.

Nguyen Huu Dai, CEO of Eco Straws Export Joint StockCompany, said that the Vietnamese Products Week in Japan helps Vietnamesebusinesses connect with Japanese partners and consumers.

It thus creates more jobs and adds value to Vietnameseagricultural products.

Vietnam's key exports such as agricultural products,processed foods, seafood, textiles, footwear, household appliances, and healthcare products are highlighted at Aeon trade centres during the week.Particularly, Vietnam's fresh seafood and tropical fruits such as lychee,longan, banana, dragon fruit, and fresh coconut are promoted to attract Japanesecustomers.

In addition, AEON Group also organises activities to promotethe image, cultural identity, and tourism of Vietnam such as the performance ofVietnamese traditional dance, musical instruments, food performances, andVovinam (Vietnamese traditional martial arts)./.

VNA
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