The proactive engagement of Vietnam’s trade offices overseas is also expected to contribute to the success of the fair. From mid-January, these offices have launched coordinated promotion and matchmaking efforts, inviting foreign partners to attend the fair as a gateway to Vietnam’s market, manufacturing capacity and investment environment.
Dozens of Vietnamese brands showcased a wide range of products, including bird’s nest and processed bird’s nest products, coffee, fresh fruit, dried fruit and fruit-based beverages, cashew nuts, confectionery, and rice at the “Vietnam Goods Day in China & Vietnamese Fruit Festival” in Beijing on November 29.
Vietnam has a strong presence at the exhibition with 23 participating companies, including 18 firms from Ho Chi Minh City showcasing their products at the Vietnam Pavilion.
Vietnam’s economy is forecast to exceed 505 billion USD by the end of 2025, placing the country among the world’s 30 largest economies, according to projections by the World Bank.
Prime Minister Pham Minh Chinh, has recently approved a strategy for developing Vietnam’s retail market, through 2030 with a vision to 2050.
The Autumn Fair 2025 is not merely a trade event but a measure of Vietnamese enterprises’ competitiveness in the era of integration and digital transformation. Each booth represented creativity, adaptability and the growing confidence of Vietnam’s industrial sector—from coffee machines and domestic motorbikes to imported Cambodian rice—all contributing to a vivid picture of Vietnam’s evolving trade landscape.
The Ministry of Industry and Trade's Trade Promotion Report for 2021–2025 confirms that digital transformation is one of the three key pillars, alongside institutional reform and business capacity building. The goal is to create an intelligent trade promotion ecosystem by 2030, where market research, national branding, and e-commerce activities are integrated into a single platform.
The Vietnam – Malaysia trade in the Halal sector is experiencing robust growth, yet Vietnamese exporters continue to grapple with a widening trade deficit and the stringent demands of Islamic certification standards.
The Vietnamese pavilion featured a wide array of products ranging from molded wooden pallets, adhesive labels, and shrink films to flexible, carton, woven PP, and cement packaging. The displays highlighted Vietnam’s growing expertise in sustainable and eco-friendly packaging solutions that meet UK and EU standards.
Vietnam's e-commerce market has surpassed 25 billion USD, a 20% increase from the previous year, accounting for about 10% of total retail sales and consumer service revenue. That gives Vietnam the third place in Southeast Asia in this regard.
The exhibition maked the start of a series of activities under the Vietnamese Goods Week in France this year, aimed at promoting high-quality Vietnamese products and strengthening trade and cultural exchange between the two countries.
Traditional handmade items now account for 70–80% of the market, including star-shaped lanterns, drums, masks, lion heads, rotating lanterns and fish- or rabbit-shaped hanging lanterns. Shoppers are showing a clear preference for handcrafted goods.
Vietnam is currently Chile’s 12th largest supplier, accounting for 1.8% of its import market, up from 1.4% in 2024. Vietnam’s main exports include machinery, phones, footwear, computers, apparel, and rice.
September alone saw exports hitting nearly 1.29 billion USD, the highest monthly figure ever recorded.
Vietnamese booths at the 35th Hong Kong International Food Expo, featuring vibrant colours and images of signature products, display carefully selected items and offer on-site tastings to engage visitors and encourage business interactions.
Le Dinh Ba, Trade Counsellor at the Vietnam Trade Office, said the national pavilion enabled small- and medium-sized enterprises to participate by sending products and catalogues. The exhibition offered a valuable platform for Vietnamese businesses to showcase their capabilities, connect with buyers, and build long-term trade relationships.
Vietnamese exhibitors introduce a wide range of flagship products including seafood, cashew nuts, pepper, coffee, dragon fruit, sliced cassava, coconut-based products, footwear, perfume, and wooden furniture.
Ma Hongjun, Director of China-Vietnam trading company, expressed his belief that Vietnamese products will gain increasing popularity among consumers not only in China but across all RCEP markets.
Many Vietnamese brands like VinFast, Hoa Phat, Viettel, Vinamilk, and GrowMax have steadily increased their market share at home, expanded their export markets, and built production and value chains, all while contributing to the country’s economic growth.
The Vietnamese Embassy in Algeria coordinated with Bab Ezzouar Commercial Centre in Algiers, organised an event to introduce Vietnamese products to Algerians on February 22 (local time).