First batch of 2024 crop lychee reaches Paris

Two tonnes of fresh Vietnamese lychees, meeting GlobalGAP standards, arrived at Charles de Gaulle airport in Paris on May 28, marking the first shipment of this year's crop.

The airlifted batch was from Thanh Ha district in the northern province of Hai Duong.

Upon reaching supermarket shelves, the fruit attracted significant customer interest, with many eager to taste and purchase them.

According to the Vietnam Trade Office in France, to enable Vietnamese farm produce to penetrate and maintain a firm foothold in a demanding market like the European Union, businesses need to improve cultivation practices and harvesting and preservation technologies to ensure the highest quality of fresh fruits.

The most important is to intensify product introduction and promotion initiatives, helping Vietnamese goods reach more local consumers./.