Hanoi has witnessed a massive change since social distancing was implemented with shops closing everywhere. Florists are among those to suffer as flowers are not classified essential goods. However, loads of bouquets are still being sold by this store every day, bringing in a stable income given other florists have been encountering difficulties. It is thanks to their decision to switching from traditional to online sales.

Online businesses do not require the significant cost of physical stores. However, shop owners need to be creative to lure customers.

By improving service quality, customer care and properly taking advantages of technology, this flower shop has survived the pandemic. It could be a good example for other businesses during this difficult time./.