
Hanoi (VNS/VNA) - The 2024 ASEAN Mitsubishi ElectricCup's draw will be take place on May 21 in Hanoi, featuring a new logo andbrand identity.
This is the 15th edition of the football event and will beheld from November 23 to December 21. Ten ASEAN national teams willcompete to win the Championship title, the most coveted prize in the region.
The ASEAN Football Federation and title partner MitsubishiElectric launched a new logo and brand identity for the event.
As part of the rebranding, the region’s premier competitionformerly known as the AFF Mitsubishi Electric Cup, has also been renamed as theASEAN Mitsubishi Electric Cup 2024.
Designed in the five colours shared by the various flags of ASEANnations, it symbolises the unity and bond of the 12 AFF Member Associationswoven together in their spirit of competition.
Held biennially, ASEAN Mitsubishi Electric Cup is the region’slargest football event. Since its inception in 1996, the competition, which featuresASEAN national teams has grown from strength to strength with eachedition.
In 2022, the Cup achieved a record of more than 438 millionviewers on television and digital streaming platforms. Additionally,digital media channels Facebook, Instagram, TikTok, YouTube and X registered4.2 billion views of event-related videos.
The tournament is considered FIFA's official event in 2016. Onlyfour teams have won title after 14 editions. Defending champions Thailandlifted the cup seven times. Singapore won four, Malaysia one and Vietnam two.
In the previous finals, Thailand beat Vietnam 3-2 on aggregate totake the title./.