Gia Lai elevates Vietnamese coffee on global map

Gia Lai is a key region for Vietnamese coffee, with more than 100,000 hectares under cultivation. Over 57,000 hectares are certified under 4C, UTZ, Rainforest, and Organic standards. Moving beyond quantity, Gia Lai's coffee industry is now aiming to conquer global markets with specialty products, particularly Fine Robusta. This effort to enhance value and build a strong brand for Vietnamese coffee is the result of collaboration between businesses, farmers adopting new mindsets, and supportive local government policies.