Deputy Prime Minister Hoang Trung Hai has affirmed the Government’sresponsibility to work together with businesses in promoting Vietnamesebrand names.
He appreciated the businesses’ effortsto maintain the National Brand title in 2012, when many had to haltproduction due to difficulties, at a ceremony to present the NationalBrand Award to 54 outstanding businesses in Hanoi on January 7.
Hai,however, reminded them of other challenges to lie ahead in 2013, askingthem to further improve their governance capacity and fully tap thedomestic market along with following measures and objectives set by theGovernment.
The Deputy PM asked the enterprises tocontinue seeking ways to boost exports and taking the advantage of thecampaign to encourage “Vietnamese people use Vietnamese goods” to have abigger slice of the cake.
According to Minister ofIndustry and Trade Vu Huy Hoang, who is also Chairman of the NationalBrand Council, the Prime Minister has approved the National BrandProgramme with a view to promoting the image of Vietnamese products.
The programme has attracted active support of the local businesscommunity, hoping that it will help them build and enhance their brandnames on both local and international markets, he said.
It also aims to increase the competitiveness of Vietnamese productsand services on both domestic and foreign markets, helping spur exportof industrial and processed products while limiting export ofunprocessed products and raw materials, he added.
One of the primary elements of the programme is to assist businessesgain market access and affirm the prestige of their products. Throughthe programme, they will have a chance to favourably impress local andinternational distributors.
The 54 firms initiallyselected to join the programme operate in engineering, textile andgarment, leather and footwear, financial services, electronics, IT,energy and food industries.
The criteria for theirselection was that their products were well-recognised by consumers,built on sustainable development strategies, committed to allocatingresources for brand development strategies, and dedicated to allocatingresources for brand development.-VNA
He appreciated the businesses’ effortsto maintain the National Brand title in 2012, when many had to haltproduction due to difficulties, at a ceremony to present the NationalBrand Award to 54 outstanding businesses in Hanoi on January 7.
Hai,however, reminded them of other challenges to lie ahead in 2013, askingthem to further improve their governance capacity and fully tap thedomestic market along with following measures and objectives set by theGovernment.
The Deputy PM asked the enterprises tocontinue seeking ways to boost exports and taking the advantage of thecampaign to encourage “Vietnamese people use Vietnamese goods” to have abigger slice of the cake.
According to Minister ofIndustry and Trade Vu Huy Hoang, who is also Chairman of the NationalBrand Council, the Prime Minister has approved the National BrandProgramme with a view to promoting the image of Vietnamese products.
The programme has attracted active support of the local businesscommunity, hoping that it will help them build and enhance their brandnames on both local and international markets, he said.
It also aims to increase the competitiveness of Vietnamese productsand services on both domestic and foreign markets, helping spur exportof industrial and processed products while limiting export ofunprocessed products and raw materials, he added.
One of the primary elements of the programme is to assist businessesgain market access and affirm the prestige of their products. Throughthe programme, they will have a chance to favourably impress local andinternational distributors.
The 54 firms initiallyselected to join the programme operate in engineering, textile andgarment, leather and footwear, financial services, electronics, IT,energy and food industries.
The criteria for theirselection was that their products were well-recognised by consumers,built on sustainable development strategies, committed to allocatingresources for brand development strategies, and dedicated to allocatingresources for brand development.-VNA
