Tran Thi Phuong Lan, Acting Director of the Hanoi Department of Industry and Trade speaks at the event (Photo: VNA) This is an annualactivity responding to the campaign “Vietnamese prioritise using Vietnamesegoods” launched by the Party Central Committee’s Politburo, aiming to encouragedomestic enterprises to produce quality products and build brands forlocally-made goods.
The voting programme is also aimed at promoting the connections between demandand supply, as well as between consumers and enterprises, thus furtherenhancing the position of local products on the domestic market.
At the launch onJuly 28, Tran Thi PhuongLan, Acting Director of the department, said aftermany editions, the municipal steeringcommittee for the programme hascontinuously expanded the scope of participants and adjusted the methods ofvoting with a view to ensuring easy access and impartial assessment of thevoting.
Goods subject toconsumers’ voting cover products and servicesproduced and provided by legally-registered enterprises and cooperatives based notonly in Hanoi but also other provinces and cities across the country.
Products should be from the sectors of industry; fashion-accessories; construction–interior furnishings; pharmaceutical products; household chemicals-cosmetics; stationaries-learning equipment;handicrafts and fine art articles; agro-forestry-fishery products; OCOP (One Commune One Product)goods; and food. banking services; tourism; media; and transport; among others.
The target servicesare those in finance, banking, insurance, payment, e-commerce; tourism, dining;education, training; telecoms, informatics; transport, logistics;communications and event organization.
Thevoting will be held from now through October.
Winning goods will receive a certificate and be featured on Hanoi’s tradepromotion publications, while their producers can use the “consumers’most-favoured Vietnamese product” title for them in their advertisements.
Last year, 213products and services of 150 businesses inHanoi were chosen as the favouriteVietnamese products by customers.
The campaign “Vietnamese prioritiseusing Vietnamese goods” was launched by the Politburo in 2009 to promote patriotism and foster the production of made-in-Vietnamcommodities which have high quality and competitiveness, helping to meet demandfor domestic consumption and export.
Many activities have been held across the countryover the past years in response to the campaign. Thecampaign has produced positive results, contributing to curbing inflation,stabilizing the macro-economy and ensuring supply-demand balance. It also has helped changed domestic consumers andbusinesses’ awareness of domestic-made products.
Vietnamesecommodities have made up 90% of goods sold in retail outlets owned by domestic enterprises and 60-96% of foreignsupermarkets in Vietnam, according to the Ministry of Industry and Trade(MoIT), showing that more Vietnamese consumers are choosing Vietnamese goods.
In traditional retail channels, the ratio ofVietnamese goods in markets and groceries is at least 60%. Particularly, sinceCOVID-19 broke out, 76% of Vietnamese consumers tend to prioritise domesticproducts, especially those with guaranteed quality and health benefits.
In association with the “Vietnamese people prioritise Vietnamese goods”campaign for the 2021 - 2025 period, the Prime Minister issued Decision 386/QD-TTg on March 17, 2021, toapprove a project on developing the domestic market.
This project looks to maintain the percentage ofstrong Vietnamese goods at over 85% in modern distribution channels and over 80 percent in traditionalones such as markets and grocery stores.
To develop the domestic market and sustain thestake of Vietnamese goods in distribution channels, it devised four groups ofmain solutions and policies: assisting the development of stable andsustainable distribution systems for Vietnamese goods; building nationalprogrammes linking manufacturers and traders with local distributors andoutlets; helping businesses access capital sources to upgrade technology,improve product quality, and reduce production costs; and boosting marketsurveillance and consumer protection./.
VNA
