Tourism products should be developed on a cultural foundation while leveraging the distinctive strengths of each locality. Tours and travel routes, meanwhile, should be designed around tourists’ needs.
Additional flights will focus on routes connecting Ho Chi Minh City and Hanoi with popular economic and tourism hubs and destinations such as Da Nang, Nha Trang, Phu Quoc, Hue and Da Lat, giving passengers more choices in terms of travel times and itineraries during the peak period.
The Association of Tour Operators of Russia (ATOR) expects Russian demand to keep surging in the second half. Russian Express sees a highly positive outlook, citing easy transport, a variety of resorts and limited seasonality.
Sun PhuQuoc Airways has finalised plans to receive eight Airbus A330 wide-body aircraft, with four expected to join its fleet in 2026 and the remaining four to be delivered during the first four months of 2027. The move marks a key step in the airline’s strategy to expand its operations and progressively connect Phu Quoc with more distant international markets.
As of July 15, Vietnam had 4,652 licensed international travel businesses, with tourism-related enterprises and services.
Beyond the trade floor, the Ho Chi Minh City International Travel Expo (ITE HCMC) has cemented its role as the Asia-Pacific’s go-to forum for tourism cooperation, policy dialogue and knowledge sharing.
A recent report from Agoda has revealed that Vietnam has been ranked among the top spots as the most-searched Asian destinations by European travellers, showcasing a surge in interest among global tourists.
At the Vietnam National Fine Arts Museum on Nguyen Thai Hoc Street, Hanoi, a robot receptionist has been greeting visitors on the ground floor since mid-June
The Mekong Delta city of Can Tho and Jeonbuk province of the Republic of Korea are stepping up tourism cooperation by strengthening business links, developing tourism products and building tours and travel routes between the two localities.
Ho Chi Minh City is shifting from viewing tourism as a standalone industry to treating it as an integrated ecosystem built on regional advantages and cultural identity.
By choosing to walk, cycle or use double-decker buses and metro systems in major cities such as Hanoi and Ho Chi Minh City, travellers can reduce their carbon footprint while experiencing the authentic rhythm of urban life.
In her speech, Minister Counsellor at the Embassy of Vietnam in Thailand Hoang Diem Hanh welcomed Can Tho's decision to choose Thailand for its tourism promotion programme, saying it offered an opportunity not only to introduce the city's attractions but also to exchange experience in developing tourism linked to preserving traditional cultural values.
Ninh Binh has emerged as one of Vietnam’s fastest-growing tourism destinations. In the first seven months this year, the locality welcomed an estimated 18.7 million visitors, up 23.34% year-on-year, including more than 16.7 million domestic and over 2 million international arrivals.
Recently named by Expedia among the "10 Best Islands to Visit in 2026" for offering premium holidays at reasonable prices, Phu Quoc is far from being just a dry season destination. Even during the rainy months, Pearl Island offers enough experiences to fill every hour of the day, with short tropical showers rarely disrupting the journey.
As the second Maison Kayser bakery in Vietnam, opened through the exclusive partnership between Sun Group and Maison Kayser, Eric Kayser at Sun World Ba Na Hills is far more than simply another bakery. It is the missing piece that turns the dream of "a little corner of Paris in Da Nang" into reality.
Rapid technological advances and growing concerns over climate change are changing travel demand, with tourists increasingly seeking seamless digital experiences and environmentally responsible destinations. As a result, digital transformation and green transition have been identified as inevitable trends and key strategic pillars for driving the rapid and sustainable development of Vietnam's tourism industry.
The country has achieved about 56% of this year's target of 25 million foreign arrivals.
According to the online travel platform Booking.com, 85% of Vietnamese travellers consider sustainable travel a priority, while the same proportion want their trips to leave a positive impact on destinations.
The new direct routes will not only shorten travel times between Vietnam and Sri Lanka but also provide fresh impetus for cooperation in tourism, trade, investment and people-to-people exchanges, helping to deepen the longstanding bilateral friendship in a more substantive and comprehensive manner.
While Phu Quoc was once primarily known for its turquoise waters, white-sand beaches, and beachfront resorts, the island is now attracting visitors with a full-day journey of experiences stretching from morning until night, rather than simply offering a traditional beach holiday.
