
Hanoi (VNA) - TheHanoi Department of Tourism will coordinate with relevant agenciesto kick off a tourism programme themed “Get on Hanoi 2022” on March 25 with a series of attractiveactivities, including a hot air balloon festival "ColourfulHanoi".
The programme is part of activities to respond to the resumption of tourismactivities, welcoming international tourists in the new normal in the capitalcity.
This is the first event in a series of activities to be organised in Hanoi during 2022, such as the Hanoi tourism gift festival, Hanoi tourism festival, food and handicraft village tourism festival, and Ao dai Hanoi festival.
This is a combination of music, lights and images ofHanoi's destinations; along with the screening of the short film "ColourfulHanoi", music and visual art "Charming Hanoi", visual art LoveHanoi, musical and art performance "Get on Hanoi 2022".
In particular, the event also introduces low-hanging hot airballoons on Dinh Tien Hoang Street, with ten one-level hot air balloons (10mhigh) and one seven-level hot air balloon (22m high).
The programme will broadcast online through digital platforms: YouTube, themunicipal Department of Tourism’s fanpage and the “Get On Hanoi” fanpage.
During the hot air balloon festival on March25- 27 , the municipal Department of Tourism will coordinate with VMG Media JSCto organise a programme to introduce three new tourism products with hot airballoons, and perform at the same time 22 hot air balloons. Visitors will experience flying up inhot air balloons to see Hanoi from above.
“Get on Hanoi 2022” is expected to help the capital city promote its image as a safe, friendly andattractive destination to domestic and foreign visitors.
Hanoi aims to serve over 10 million visitors in 2022, including over 1.2million international holiday-makers, earning a total revenue of over 30trillion VND (1.31 billion USD)./.