Travel

HCM City designs unique tourism products

Ho Chi Minh City is focusing on building unique tourism products to optimise its resources for the development of the smoke-free industry in the post-pandemic period.
HCM City designs unique tourism products ảnh 1Tourists in Cu Chi district (Photo: nhandan.vn)
HCM City (VNA) – Ho Chi MinhCity is focusing on building unique tourism products to optimise itsresources for the development of the smoke-free industry in the post-pandemicperiod.

In the recent Lunar New Year (Tet) holiday,the city offered a “Saigon Special Force” tour, attracting a large number oftourists.

According to Tran Vu Binh who designed thetour, this unique tourism product drew 200-300 visitors each day, mostlyforeigners who explored historical relic sites associated with the revolutionary commando force activities during the anti-American war.

It has become one of top 50 interesting experimental tours in Vietnam, he said.

“A different Cho Lon” is another popular tour that lure visitors to District 11 of the city. Introduced in2022, the tour features typical characteristics of the local China Town’s history andculture.

HCM City designs unique tourism products ảnh 2Tourists experience making "banh xeo" (crispy Vietnamese pancake) in HCM City (Photo: nhandan.vn)
According to the city Department ofTourism, the “one district, one tourism product” programme has become ahighlight of the local tourism sector in 2022, showing the sector’s efforts inrenovate itself and promote the cultural, historical and architectural valuesof the city as well as its modern life.

Director of the department Nguyen Thi AnhHoa said that the programme has helped improve the State management overtourism in localities and the close coordination among sectors, while diversifying local tourism products.

However, experts held that in order to increasethe efficiency of the programme, it is necessary to invest more in the productsand create the distinctive identity of the tourism of each locality.

Nguyen Minh Man, Communications-MarketingManager of TST tourist said that the districts should ensure the uniqueness,attractiveness, meaning and values of their products.

Tran Quang Huy, CEO of CCC Travel JSCpointed to the need to further enhance the quality of each product, highlightingthe special features of destinations.

In 2023, HCM City aims to welcome 5 millionforeigners and 35 domestic visitors, earning 160 trillion VND (6.72 billionUSD)./.

VNA
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