The three-day event, Vietad 2010, has attracted more than 150 booths andnearly 70 domestic and foreign companies specialising in printing,electric signs, audio and lighting systems, and advertising products andservices.
Dinh Quang Ngu, chairman of the VietnamAdvertising Association, told the opening ceremony the exhibition was anopportunity to promote the domestic advertising industry, which stilllags behind the rest of the industrialised world.
The event also served as a platform for people who want to network and seek business opportunities.
The advertising industry's annual turnover was estimated at 1 billionUSD, of which foreign companies accounted for a large proportion, Ngusaid, adding that most equipment and technologies for the industry inVietnam were imported.
"Inexperienced andunprofessional domestic advertising enterprises still have very littleopportunity to access advanced equipment and technology in this field,"he said.
A job festival for the advertising industryand an exchange between youth and businesspeople working in theindustry will be held on August 7 at the Phu Tho Indoor Sport Stadium.
The event is co-organised by the Vietnam AdvertisingAssociation, the Vietnam Printing Association, the HCM City AdvertisingAssociation and Dong Nam Advertising and Commercial Promotion JSC./.