Ho Chi Minh City will focus on furthering product penetration in theASEAN market in 2015 as it has been a key market for the municipality’sexports in recent years.
Since 2010, the city hasorganised numerous promotion activities to help local enterprises accessthe Cambodian market, set up product distribution channels andintroduce Vietnamese products to Cambodian consumers.
According to statistics from the General Department of VietnamCustoms, Vietnam’s exports to Cambodia reached 2.6 billion USD last yearout of two-way trade value of nearly 3.3 billion USD.
However,Vietnamese products face strong competition from similar products fromThailand and China in terms of quantity, brands and prices, underscoredPho Nam Phuong, Director of the municipal Investment and Trade PromotionCentre (ITPC).
She added that enterprises in Ho Chi MinhCity and other regions are promoting exports to this traditional marketas a number of Vietnamese products are favoured by Cambodian consumers,citing as example Duc Phat confectionery, Vissan processed food and SaiGon cosmetics.
In 2015, Ho Chi Minh City will focus onCambodia’s northwest market as a densely populated region with stablepolitics, Phuong said, stressing that Vietnam will gain a large marketshare in this region if it injects capital into commodity transportationand improving brand recognition and reputation.
Apart from Cambodia, Myanmar is a target market in the municipality’s promotion programme in 2015.
The city’s export revenue to the market in 2014 reached 77.3 million USD, an annual increase of 5 percent.
The best-selling products were CADIVI’s electric wire and cable, DienQuang bulb, Saigon cosmetics, Rang Dong plastic goods and Hoa Sencorrugated iron. Vietnamese plastic products have been especiallyprominent in Myanmar plants.
The results werebuoyed by efforts made by the ITPC to promote trade and investment inMyanmar since its doors opened in 2011.
Myanmar isalso a target market for enterprises producing fertilizer, industrialelectricity, pharmaceuticals and building materials.
Vietnamese businesses need to be patient and serious to enter the Myanmar market, Phuong said.-VNA
Since 2010, the city hasorganised numerous promotion activities to help local enterprises accessthe Cambodian market, set up product distribution channels andintroduce Vietnamese products to Cambodian consumers.
According to statistics from the General Department of VietnamCustoms, Vietnam’s exports to Cambodia reached 2.6 billion USD last yearout of two-way trade value of nearly 3.3 billion USD.
However,Vietnamese products face strong competition from similar products fromThailand and China in terms of quantity, brands and prices, underscoredPho Nam Phuong, Director of the municipal Investment and Trade PromotionCentre (ITPC).
She added that enterprises in Ho Chi MinhCity and other regions are promoting exports to this traditional marketas a number of Vietnamese products are favoured by Cambodian consumers,citing as example Duc Phat confectionery, Vissan processed food and SaiGon cosmetics.
In 2015, Ho Chi Minh City will focus onCambodia’s northwest market as a densely populated region with stablepolitics, Phuong said, stressing that Vietnam will gain a large marketshare in this region if it injects capital into commodity transportationand improving brand recognition and reputation.
Apart from Cambodia, Myanmar is a target market in the municipality’s promotion programme in 2015.
The city’s export revenue to the market in 2014 reached 77.3 million USD, an annual increase of 5 percent.
The best-selling products were CADIVI’s electric wire and cable, DienQuang bulb, Saigon cosmetics, Rang Dong plastic goods and Hoa Sencorrugated iron. Vietnamese plastic products have been especiallyprominent in Myanmar plants.
The results werebuoyed by efforts made by the ITPC to promote trade and investment inMyanmar since its doors opened in 2011.
Myanmar isalso a target market for enterprises producing fertilizer, industrialelectricity, pharmaceuticals and building materials.
Vietnamese businesses need to be patient and serious to enter the Myanmar market, Phuong said.-VNA
