HCM City: Tet book street festival lures over 1 million visitors

The Tet Book Street Festival 2024 in Ho Chi Minh City attracted over 1 million visitors from February 7-14, up 11.1% year-on-year, according to the municipal Department of Information and Communications.
HCM City: Tet book street festival lures over 1 million visitors ảnh 1A corner of the Tet Book Street Festival 2024 in HCM City. (Photo: VNA)
HCM City (VNA) – The Tet Book Street Festival 2024 in Ho Chi Minh Cityattracted over 1 million visitors from February 7-14, up 11.1% year-on-year, accordingto the municipal Department of Information and Communications.  

The department reportedthat more than 76,000 book titles or 76,158 copies were sold at the festival, earning an estimatedrevenue of 10 billion VND (nearly 409,000 USD), up 22.53% and 18,23%, respectively, compared to the previous year.

Withdragon-themed decorations, the annual festival covered 11,200 sq.m on Le Loi street, more than 3,000 sq.m larger than last year’s event. It saw the participation of more than 30 publishers and distributors.

With innovative and creativedesign, the eight-day festival created many unique cultural and artistic spacesthat attract visitors. A highlight of this year’s festival, thousands of books were presented as gifts to visitors. 

Forthe last 14 years, the book street festival has become a unique and typicalcultural event of HCM City during the Lunar New Year (Tet) holiday, givingdomestic and foreign visitors a springtime destination and helping promote thereading habit in the local community.

Lastyear, the festival lured more than 800,000visitors, and sold over 59,000 books for 8.2 billionVND./.
VNA

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