Since mid-April, the city has rolled out a series of cultural and artistic programmes across various venues. Among the highlights are the exhibitions “Sac mau Dat Quang,” held from April 15 to May 5 at the Da Nang Fine Arts Museum, and “Giao diem Viet Nam,” running from April 17 to May 17 at the Da Nang Museum. These exhibitions offer multi-dimensional perspectives on culture, people and contemporary life.
Quang Ninh has already hosted a string of large-scale concerts this year, attracting hundreds of thousands of attendees. It is set to stage the Summer Culture, Sports and Tourism Week from April 25-May 3, featuring music, sports, and food events. The centerpiece Ha Long Carnaval 2026, themed “Wonders Shining in a New Era”, is expected to pull in more than 80,000 visitors.
In Q1, international arrivals reached an estimated 6.76 million, up 12.4% year-on-year and marking the highest level on record. Domestic travel remained strong with approximately 37 million visitors. Total tourism revenue was estimated at 267 trillion VND (10.1 billion USD).
Featured in Condé Nast Traveller’s list, Sa Pa stands out as a representative destination, leaving a strong impression thanks to its striking natural landscapes and distinctive cultural setting.
Despite volatility in aviation fuel prices triggered by tensions in the Middle East, flexible Government policies, particularly measures by the Ministry of Construction to cut fuel-related taxes, fees and infrastructure costs, helped maintain stable operations across the sector. As a result, no broad ticket shortages emerged.
The traditional “golden holiday” is no longer mainly about travelling long distances or visiting popular destinations for check-ins. Instead, many travellers are choosing trips that better match their personal needs, favouring convenient, flexible and all-in-one travel experiences.
Hai Phong city, and Quang Ninh and Bac Ninh provinces will jointly develop integrated tourism product chains to maximise their respective strengths, diversify offerings and create new, high-quality tourism products.
According to the plan, the programme will run from April 16 to October 23, connecting eight cities across Russia, the CIS, and Belarus with Da Nang. The total number of visitors is expected to reach approximately 25,500, with a maximum frequency of 36 flights per month, equivalent to around 4,800 passengers monthly.
The launch of the Sun Festival signals a new direction in Ba Na’s festival strategy. Previous summers were centered on beer-themed formats, from Oktoberfest-inspired events to the SunKraft Beer Festival.
With its rich cultural and historical assets and a clear vision for sustainable growth, Hanoi is steadily affirming its position as a safe, friendly, and distinctive destination for both domestic and international travelers.
Nguyen Thi Hoai, Deputy Director of the Department of Culture, Sports and Tourism of Tuyen Quang, said the expansion of administrative boundaries has opened up new development space for the province, with key tourism products including cultural-historical tourism, ethnic cultural experiences, community-based tourism linked to scenic sites, spiritual tourism, and other distinctive experiential offerings.
Against a backdrop of global market volatility, Russia and CIS countries are viewed as high-potential source markets, with visitors typically spending more and staying longer.
According to data released by the National Statistics Office, foreign arrivals in March reached nearly 2.1 million, up 1.3% year-on-year. In total, Vietnam welcomed an estimated 6.76 million foreign tourists in the first quarter, a more than 12% jump from the same period in 2025 and the highest Q1 figure ever recorded.
Last year, Tuyen Quang welcomed over 3.9 million visitors, and is aiming to attract around 4.1 million arrivals, including around 600,000 foreigners, this year. Tourism continues to be identified as a key economic sector, with development oriented toward sustainability, green growth, and enhanced competitiveness through digitalisation.
With its large scale, the ITE HCMC 2026 aims to promote tourism cooperation between Vietnam and priority markets such as Northeast Asia, Western Europe, North America, Southeast Asia, and Oceania while also boosting visitor arrivals from the Indian market
Mui Ne’s appearance in global trend reports signals a new movement, where destinations can no longer rely solely on scenery but must tell their own stories and craft distinctive and personalised experiences.
According to the organisers, around 4,500 representatives from Vietnamese and international tourism enterprises attended the event, generating more than 25,000 business meetings and partnership exchanges. Approximately 15,000 discounted tours and travel products were offered to visitors.
In the first two months of 2026, Ninh Binh welcomed over 5.4 million visitors, up 9.9% year-on-year, generating nearly 5.84 trillion VND (221 million USD) in tourism revenue, up 15.9%. During the 2026 Lunar New Year holiday alone, the province received 2.38 million visitors, an 81.4% increase from the previous year, ranking second nationwide.
In 2025, Vietnam’s tourism sector recorded its highest-ever number of visitors, welcoming more than 21.5 million international arrivals, up more than 20% from 2024, and serving over 135.5 million domestic travellers. Tourism revenue also surpassed 1 quadrillion VND (nearly 38 billion USD). The sector has become a bright spot of the economy, with Vietnam ranking among the world’s fastest-growing tourism destinations.