September alone saw 1.77 million foreign visitors arrive in Vietnam, up 16.1% from the same month last year.
Experts say that to turn advantages into high-value tourist arrivals, tourism promotion needs to move beyond fragmented activities towards large-scale, long-term campaigns tailored to target markets and closely linked to actual visitor experiences.
Within Southeast Asia, Vietnam ranked fifth, trailing Singapore (13th), Indonesia (23rd), Malaysia (26th) and Thailand (38th). Its 6.1% score gain, however, outpaced all four.
Resolution 26-NQ/TW targets a direct GDP contribution of 10–12% by 2030, 45–50 million foreign arrivals, 160 million domestic visitors, and total revenue of 80–90 billion USD.
With an entire town recreated on its ceiling, sweeping sunset views and a vantage point for watching fireworks after dark, Apollo Cafe in Phu Quoc offers more than a photogenic backdrop. Designed by Bill Bensley, the venue shows how a café can become an experience travellers deliberately build into their itinerary.
The awards demonstrate that Vietnam's tourism appeal is being recognised across a broad range of areas, from national, urban and heritage destinations to nature-based attractions and tourism products and services, further strengthening the country's presence on the regional and international tourism map
The global travel "bible" Lonely Planet recently announced its list of 13 Hotels in Asia That We Can’t Stop Recommending, gathering accommodations that left a profound impression on its editorial team after their journeys.
In recent years, Ta Xua, dubbed "the paradise of clouds", has emerged as one of the mountainous destinations attracting strong interest from young travellers, particularly for its spectacular sea of clouds stretching across the mountains in the northwestern region.
In the first nine months of 2026, Phu Quoc is estimated to have welcomed more than 8.57 million visitors, up 30.5% year on year. These included more than 1.92 million international visitors, an increase of 60.2%.
A familiar low-cost airline among Southeast Asian travellers, AirAsia describes Phu Quoc in its blog guide to travelling with young children as a destination that feels almost tailor-made for families, with beaches for relaxation, leisure attractions and a wide range of activities to engage children of different ages.
The 2026 honours add to the city’s impressive streak at international tourism awards. In the 2025 WTA, the southern metropolis took home four titles, including business travel and festival and event destination awards, which it had won for four years from 2022 to 2025.
According to the magazine, Phu Quoc was once known primarily for its beaches and relaxed holiday atmosphere. Over the past two years, alongside that appeal, the island has gradually developed its capacity to serve the MICE market, with international resorts, event venues, world-class shows and an expanding flight network.
The event not only marked the launch of this year's winter tourism campaign, but also highlighted Phu Quoc's strong appeal to the Russian market, one of the island's most important international tourist markets.
With growing recognition of indigenous knowledge, customs and cultural values as unique assets, ethnic communities in the northern mountainous region are shifting from simply providing tourism services to becoming creators and owners of tourism products, confidently telling their own cultural stories
By bringing flight check-in and checked-baggage services directly to hotels, Sun PhuQuoc Airways is offering Phu Quoc a new solution to one of the most challenging stages of the MICE journey: departure.
Phu Quoc remains the biggest contributor to An Giang's international arrivals and tourism revenue. The special zone welcomed more than 1.92 million foreign visitors during the nine-month period, accounting for over 99% of all international arrivals in the province.
Recently highlighting why Phu Quoc is capturing international attention as an emerging MICE powerhouse in Asia, Travel + Leisure remarked that Sunset Town in the southern island functions virtually as an open-air event mega-venue.
Vietnam has the abundant natural resources, including beaches, forests, mineral springs, mineral mud and a wide range of medicinal plants, backed by a long-lasting traditional medicine and the cultural identity of its ethnic communities. Together, they form the base for wellness tourism products that are both competitive and distinctly Vietnamese.
Vietnam's tourism sector targets 25-27 million international visitors and 150-153 million domestic tourists in 2026, with total revenue estimated at 1.12-1.23 quadrillion VND (47.34 billion USD).
At the Tram Chim tourism site, part of Tram Chim National Park in Tram Chim commune, visitors can try fishing with nets and hooks, setting traps and dismantling brush piles to catch field rats from August to November, the peak flood season.
