Indonesia encourages MSME to enter digital ecosystem

Indonesian Trade Minister Zulkifli Hasan has urged regional governments to support the micro-, small-, and medium-sized enterprises (MSMEs) to step up digital transformation so as to enhance competitive edge for domestic products.
Indonesia encourages MSME to enter digital ecosystem ảnh 1Digital transformation will help improve competitive edge for domestic goods. (Photo: Marketech-apac)
Jakarta (VNA) – Indonesian Trade Minister Zulkifli Hasan has urgedregional governments to support the micro-, small-, and medium-sized enterprises (MSMEs) tostep up digital transformation so as to enhance competitive edge for domesticproducts.

In his speech at a business forum in Yogyakarta city, he stressed that theMSMEs are facing formidable challenges as foreign goods are flooding themarket; therefore, the firms should get access to digital platforms to improvetheir marketing quality and simplify business registration procedures.

Digital transformation also helps increase the export of local products, makingcontributions to the country’s trade balance, he said, highlighting the countrytargets to popularise local goods in foreign countries to expand markets and increasemarket share.

He raised his concern that Indonesia may fall in the middle-income trap if itonly focuses on developing domestic market.

The government is working to control the amount of imported goods to ensure developmentroom for domestic ones, he said./.
VNA

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