Fifty years after establishing diplomatic relations (September21, 1973 - 2023), Vietnam and Japan have witnessed numerous accomplishments inacross fields, including tourism cooperation.
During the 2015 - 2019 period, the number of Japanese tourists visiting Vietnamincreased by 1.4 times to 952,000 in 2019, with an annual average growth rateof 9.1%. In 2022, Vietnam welcomed only 128,764 Japanese visitors, much lower than before the COVID-19 pandemic. However, the figure strongly rebounded in 2023.
Japan ranked fourth among the top 10 tourism markets of Vietnam in the lastfive months, with 204,000 visiting the Southeast Asian nation in theperiod.
Japanese tourists are interested in tours to experience local cultureand explore UNESCO World Heritage, and resort-style vacations in Vietnam. Hanoi, Quang Ninh, NinhBinh, Hue, Da Nang, Hoi An, Nha Trang, the Mekong Delta region, and Ho Chi MinhCity are the most attractive for Japanese visitors.
Vietnam has paid special attention to promoting the image of itscountry and people to Japanese people. A wide range of programmes to popularise tourismdestinations of Vietnam and the country's cultural festivals have been organised inmany cities of Japan. Vietnamese travel agencies have also participated in manyinternational tourism fairs in Japan.
A Vietnam-Japan tourism cooperation promotion programme will be organised in Japan's Osaka on July 2 -6, aiming to strengthen connection and cooperation, contributingto tightening the relationship between the two nations.

Meanwhile, Japan has also become a favourite destination for Vietnamesetravelers with its attractive and famous destinations. From Hanoi, HCM City andDa Nang, tourists can easily fly to major cities in Japan such as Tokyo, Kyoto,Nagoya, Osaka, and Kobe.
Prior to the COVID-19 pandemic, Japan welcomed about 500,000Vietnamese visitors per year. In 2022, as many as 284,000 Vietnamese touriststraveled to Japan, accounting for 7.4% of the total international visitors tothe Asian country. In April 2023, the number of Vietnamese tourists visiting Japanreached 55,200, down 0.2% year-on-year, but up 85.2% compared to 2022. It isforecast that Japan will continue to be a popular destination for Vietnamesetravelers in the future.
The Japan National TourismOrganisation (JNTO) in Vietnam launched atourism promotion campaign in Vietnam in November 2022. As part of thecampaign, the agency released video clips promoting Japanesetourism with the participation of Nhi Thang Family, including renownedVietnamese singer Dong Nhi, businessman Ong Cao Thang and their daughter Winnie. The music productscontribute to widely introducing Japanese tourism attractions to Vietnamesepeople./.