Business

Japanese firm acquires Vietnam’s digital advertising firm

Dentsu Aegis Network Ltd., a UK-based subsidiary of Japanese advertising and public relations joint stock company Dentsu Inc., has signed an agreement to acquire Ambient Digital Vietnam – the country’s largest independent digital media agency.
Japanese firm acquires Vietnam’s digital advertising firm ảnh 1At the Ambient Digital (Source: campaignbriefasia.com)

Hanoi (VNA) - Dentsu Aegis Network Ltd., a UK-basedsubsidiary of Japanese advertising and public relations joint stock companyDentsu Inc., has signed an agreement to acquire Ambient Digital Vietnam– the country’s largest independent digital media agency.

This is Vietnam'snext advertising agency to merge into Dentsu Inc. after the Dentsu AegisNetwork’s acquisition of Redder Advertising Asia Joint Stock Company inMarch, which is part ofDentsu's strategy to scale up its digital service activities in Vietnam.

After the merger, Ambient Digital Vietnam was renamed iProspect Vietnam, and 95employees working in the newly-named firm will continue to work to provide digitalcommunication services including programming, content creation, management and socialmedia planning.

However, Ambient Digital’s overseas subsidiaries will continue to operateindependently, completely unrelated to the merger contract.
Established in 2010, Ambient Digital Vietnam is afull service digital agency with the headquarters in Ho Chi Minh City. Sinceits formation, the firm has expanded its operation to many Southeast Asianmarkets.

Along with Ambient Digital, Dentsu also has announced its acquisition ofNew Zealand-based technology and business consultancy, Davanti Consulting Ltdof Auckland.-VNA


VNA
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