Hakuhodo Digital Vietnam CEO Emmanuel James Mangahas. (Photo: Hakuhodo)Hanoi (VNA) – Japan’ssecond largest advertising company Hakuhodo Digital is expanding its presence in Vietnam with the launch of a full-servicedigital marketing agency, Hakuhodo Digital Vietnam, headquartered in Ho ChiMinh City.
The agency, which officiallycommenced operation this month, provides a full complement of digital marketingservices in one stop, from digital strategy planning and creative developmentto media planning, buying and content services.
“Hakuhodo Digital Vietnamaims to provide actionable and business-effective digital business solutionsfor clients leveraging deep insight into “sei-katsu-sha” (the consumer),” saidits CEO Emmanuel James Mangahas.
“With the advent of thecompletely digitalized society in Vietnam, we look forward to providingsuperior value as a member of the Hakuhodo Group," he said.
Vietnam continues to enjoyrobust economic growth, with a GDP growth rate of 7 percent in the first threequarters of 2019, leading to the rapid adoption of digital services, the agencynoted in a press release.
Mobile social media user numbers have alsogrown by around 16 percent from last year, an astonishing rate comparedto those of industrialized countries.
"All this has seenunprecedented need for information dissemination and product promotion measuresleveraging digital media," it stated.
Hakuhodo has provided marketing solutionsto global and local clients in Vietnam through two core companies since 2002.In 2018, it further strengthened its business base in the country by subsidiarizing agroup of major local independent agencies.
With the launch of Hakuhodo DigitalVietnam, the group said it is further bolstering this foundation to enhance its problem-solving capabilities in the ASEAN region./.
VNA
