Made-in-Vietnam wooden products conquer US market

Boasting huge production advantages and capitalising on good market opportunities, Vietnam’s furniture sector has stood firm amid COVID-19 and improved its position in the global market and especially in the US.
Made-in-Vietnam wooden products conquer US market ảnh 1Vietnamese furniture has been favoured by US distributors. (Photo: VNA)
Hanoi (VNA) - Boasting huge production advantages and capitalising on goodmarket opportunities, Vietnam’s furniture sector has stood firm amid COVID-19 andimproved its position in the global market and especially in the US.

Insiders, however, have said that in order to gain the lion’s share of themarket and maintain its standing, the sector needs to adopt more effectivemeasures to help Made-in-Vietnam products meet international standards onsustainable development.

Moving ahead

Vietnam has overtaken China as the largest exporter of wood furniture to theUS, according to the US-based Furniture Today website.

Despite the trade disruptions, the country shippedover 7.4 billion USD worth of furniture to the US last year, up 31 percent comparedto 2019. By way of comparison, China’s export value was 7.33 billion USD, down 25percent.

While the gap is relatively small, Vietnam’s positionon the world stage reveals how it has grown in importance over the years.

A more dramatic shift has occurred over the past two and a half years, after theUS Government imposed tariffs as high as 25 percent on almost all furniturecategories exported from China, encouraging many manufacturers to move awayfrom the country.

In a recent online conference with Vietnamese businesses, US distributors saidthat since the US Government slapped tariffs on Chinese furniture they have soughtnew suppliers and Vietnam is the leading choice.

Most furniture for bedrooms, kitchens, and offices now comes from Vietnam, theyadded.

Sales of Vietnamese wooden products have enjoyed robust growth over recentyears and the US would import more Vietnamese furniture if not for COVID-19.

According to Tran Lam Son, marketing director and quality manager at the ThienMinh Production Trading Export Import Company Limited, in previous years,international buyers rushed to China in March and April to study their woodenproducts and place orders. Vietnam, meanwhile, was their second choice.

This year, Vietnamese furniture is more preferable, he said, adding that thecountry has substantial opportunities in the US, where the housing market is onthe rise.
Made-in-Vietnam wooden products conquer US market ảnh 2Inside a furniture processing workshop of WOODSLAND Tuyen Quang company (Photo: VNA)
Sustainable development a necessity

Becoming a leading furniture supplier to the US is a major opportunity forVietnam to promote the production of wooden items, but manufacturers must meetrequirements regarding sustainable development and guarantee their timber is oflegal origin, experts have said.

Chairman of the Dong Nai Association of Wood and Handicrafts Le Xuan Quan said Vietnameseassociations need to take drastic action to raise awareness among localbusinesses about the significance of following international rules andstandards.

The State, meanwhile, should outline mechanisms to control input materials,shadow investments, and identify tax evasion activities, he said, saying that theseare crucial for Vietnam’s wood sector to sharpen its focus on marketdevelopment and affirm its existing position.

Several firms, he pointed out, have faced anti-dumping petitions from the USand the Republic of Korea and been accused of using illegal timber sources.

There was a time when Chinese-made exports masqueraded as Vietnam-made goods,threatening domestic production and legitimate exports, he stressed.

Julie Hundersmarck, a Programme Specialist at the US Forest Service, said thatthe US market is opening its doors wider to Vietnamese furniture exporters,adding that relevant authorities in the US have deployed various tools toensure exporters comply with legal timber rules.

Experts also noted that Vietnamese firms need to prevent origin fraud, sincethe US is a large and strict market in terms of trade fraud and tax evasion./.
VNA

See more

People shop for Tet at a supermarket. (Photo: VNA)

Vietnamese goods dominate Tet market in Mekong Delta

In key retail hubs such as Can Tho, Long Xuyen and My Tho, high-quality Vietnamese goods account for 85–90% of Tet market share. Surveys at major supermarket chains and traditional markets show that consumers this year are prioritising locally-processed foods, confectionery and beverages.

Prime Minister Pham Minh Chinh strikes the gong to inaugurate the Vietnam International Financial Centre in Ho Chi Minh City. (Photo: VNA)

Int’l Financial Centre – A catalyst for Vietnam’s economic breakthrough: Deputy PM

Standing Deputy Prime Minister Nguyen Hoa Binh, who chairs the IFC’s Governing Council, said that the establishment of the centre in Ho Chi Minh City and Da Nang represented the initial realisation of a major task set out in the Resolution of the 13th National Party Congress. While characterising the launch as an early milestone rather than a final achievement, he underscored that it reflected meticulous, methodical and determined preparations at multiple levels of government.

Kobayashi Yosuke, Chief Representative of JICA Vietnam. (Photo: JICA Vietnam)

JICA hails milestones in Vietnam partnership amid green, digital push

In line with Vietnam’s development priorities and its goal of becoming a high-income country by 2045, JICA will continue to work with a wide range of partners in both Vietnam and Japan to mobilise technical and financial resources for more sustainable and inclusive cooperation

Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT 2026) is expected to expand its scale by 20% compared to last year's edition. (Photo: bnews.vn)

Int’l trade fair for apparel, textiles, textile technologies to open in Ho Chi Minh City

According to Vietrade, VIATT 2026 aims to promote the development of Vietnam’s textile and garment industry by enhancing production technologies, strengthening sustainability, and expanding technical textile segments. The event is expected to create opportunities for international businesses to tap into the growth potential of Vietnam and ASEAN, while enabling domestic enterprises to connect more effectively with global buyers.

Participants at a conference on digital assets in Hanoi on December 10. (Photo: VNA)

Finance ministry seeks public feedback on minimal tax on digital assets

Under the draft, the transfer and trading of crypto assets would not be subject to value-added tax. Individual investors, regardless of residency status, would be required to pay personal income tax at a rate of 0.1% on the gross value of each transfer. This approach mirrors the current tax method applied to securities transactions.

Steel products of Hoa Phat Group. (Photo: VNA)

Vietnam aims to meet 80–85% of domestic steel demand by 2030

Vietnam aims to meet 80–85% of domestic steel demand by 2030. Crude steel production is targeted at 25–26 million tonnes per year, with annual growth of 7–8%, while finished steel output is expected to reach 32–33 million tonnes per year, growing by 5.5–6.5% annually. Per capita steel consumption is projected at 270–280 kg per year.

One of the products granted Halal certification in 2026. (Photo: moit.gov.vn)

Spring Fair 2026 boosts momentum for Vietnam’s Halal sector

The fair’s greatest value for Halal products lies less in immediate revenue than in building trust and standardising business practices. In a market where certification determines entry, it highlights that expansion must begin with fundamentals, standards, raw materials, production processes and readiness.

Prime Minister Pham Minh Chinh speaks at the fifth meeting of the Steering Committee for Nuclear Power Plant Construction. (Photo: VNA)

PM calls for more vigorous implementation of nuclear power projects

Describing nuclear power plants as nationally significant, strategic projects with a century-long vision, PM Chinh called for urgent and responsible implementation of tasks within assigned authority, with any outstanding issues promptly reported to higher authorities.