Hanoi (VNA) - To leverage the potential of the Mekong Delta region, insiders suggest localities develop robust and extensive destination promotion campaigns across digital platforms.
The conference for tourism promotion in the Mekong Delta and Kien Giang province took place in Hanoi on April 11th. The activity was part of the Vietnam International Travel Mart - VITM Hanoi 2024.
Speaking at the conference, Dang Huong Giang, Director of the Hanoi Department of Tourism, stated that Hanoi, Kien Giang province, and other Mekong Delta provinces are destinations with rich cultural and natural tourism resources. Hanoi has proactively collaborated with Mekong Delta localities to facilitate and provide guidance to travel businesses in implementing new tourism programs and products suitable for each locality, she said.
To effectively implement tourism cooperation activities between Hanoi and the Mekong Delta provinces, as well as other provinces and cities nationwide, the Hanoi Department of Tourism and the Mekong Delta provinces will sign a memorandum of understanding for tourism development.
Accordingly, proposed areas of cooperation in tourism include organising conferences to connect tourism businesses between localities and government agencies. They have also agreed to develop specific tourism products based on unique strengths to connect the tourism product chain between Hanoi and the Mekong Delta provinces.
Localities will call for, support, and facilitate efforts by capable investors and businesses from Hanoi to invest in constructing tourist areas, entertainment, and resorts in the Mekong Delta provinces and the capital city’s neighboring provinces in the North.
Speaking at the conference, Vice Chairman of the People's Committee of Kien Giang Province Nguyen Luu Trung expressed his desire to continue strengthening the linkage for the development of tourism products towards professionalism and accessing the tourism service supply chain.
This aims to shift the focus from quantity to quality, emphasizing efficiency and professionalism, and building a modern, quality, and safe image for the tourism destinations in the Mekong Delta.
Recognising the promotional activities of the Mekong Delta and Kien Giang at VITM Hanoi 2024, Deputy Director of the Vietnam National Authority of Tourism Ha Van Sieu suggested localities continue to build comprehensive and specific destination promotion campaigns on digital platforms soon./.
