The Da Nang MICE Tourism Promotion Programme 2026, themed “Da Nang - Elevating your MICE experience”, will be implemented from January 1 through the end of the year. Under the programme, the city targets welcoming and supporting nearly 93,000 MICE visitors, representing an increase of about 12% compared to 2025.
The MICE crowd has been flocking to Quang Ninh in droves lately, thanks to local and foreign tour operators cashing in on the trend, giving its tourism scene a major boost.
According to VITA Chairman Vu The Binh, MICE is among the fastest-growing segments in the tourism economy, especially following the COVID-19 pandemic when demand surged globally.
The “tourism passports” are available at Da Nang International Airport and tourist support centres in both Da Nang and Hoi An, forming part of the New Da Nang, New Experience campaign for 2025.
Thailand hosted 158 international meetings last year, up from 143 in 2023, deputy government spokeswoman Sasikarn Wattanachan said, citing the International Congress and Convention Association's 2024 GlobeWatch Business Analytics – Country & City Rankings, unveiled at IMEX Frankfurt 2025.
MICE tourism is identified as a signature product playing a pivotal role in driving the growth of HCM City's tourism sector.
Ho Chi Minh City welcomed more than 4.6 million foreign visitors in the first 10 months of this year, a 12.9% increase compared to the same period in 2023, the municipal Department of Tourism announced on October 31.
To achieve sustainable development of MICE tourism, the Director of the Institute for Tourism Development Research stressed the importance of creating professional policies for this specialized segment.
Offering a superior visa policy for all tourists, world-class infrastructure, diverse entertainment experiences... are the reasons why Phu Quoc is emerging as a new hot spot for MICE tourism.
The Ho Chi Minh City International Travel Expo (ITE HCMC) was honored as Asia’s Best Trade Show by the Word MICE Awards on September 4, reflecting its growing influence in the region's travel and tourism industry.
To meet the diverse needs of domestic and international visitors, Vietnam will focus on different types of tourism products, including developing more sea and island tourism, culture tourism, ecotourism, including community-based tourism, urban tourism, and MICE.
Thailand is seeking to cooperate with Vietnam and Cambodia in opening a maritime route connecting islands near Trat province of Thailand with Vietnam's Kien Giang province and Cambodia's Sihanoukville province to promote investment, trade, tourism and tourism combined with meetings, incentives, conferences, and exhibitions (MICE).
Thailand is striving to become a centre for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, and considering Vietnam as one of its potential partners for cooperation in this field.
The central city of Da Nang is setting its sights on becoming the leading destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism in Southeast Asia, with various promotion activities this year.
