France’s Michelin, one of the largest tyre manufacturers in the world, has announced its fourth annual tyre safety campaign to expand its reach among consumers and promote road safety in Vietnam, according to the Vietnam Investment Review.

The month-long campaign will start on October 10. It will be located in major supermarkets, shopping centres, and plazas in major cities throughout the country. The campaign aims to help drivers improve their road skills and remind them of their responsibilities to themselves and other commuters as well as educating them on good tyre care.

In 2011, Federation Internationale de l’Automobile (FIA) headquartered in Paris launched the Action for Road Safety campaign in support of a United Nations’ decade-long programme supporting the same. Also that year, Michelin signed a partnership agreement with FIA that broadened the federation campaign’s reach and mobilised Michelin’s resources throughout the world.

Established in 1889 in France, Michelin designs, manufactures and sells tyres for nearly every type of vehicle imaginable. The company employs 113,400 people, has sales organisations in more than 170 countries, and 69 production centres spanning the five continents. The company also produces travel guides and maps.-VNA