Hanoi (VNA) – The Ministry of Culture, Sports and Tourism has issued a document,asking tourism management departments, tourism associations and businesses to continue carrying out domestic tourismstimulus programmes in the remaining months of 2020.
The ministry suggested localities and businesses actively choose their ownmessages suitable to the attractiveness and specific products of destinations,focusing on stimulating demand of target tourists who are Vietnamese andforeigners working and living in Vietnam.
Enterprises and localities should pay attention to introducing destinations andattracting visitors on the basis of existing stimulus coalitions, and encouragethe formation of new stimulus, it said.
According to the ministry, localities and enterprises need to develop high-qualityproduct packages with attractive prices, diversified programmes, and buildingflexible refunding and swapping policies to ensue the interests of tourists.
The ministry recommendsthat businesses and localities need to strictly follow instructions andregulations on COVID-19 prevention and control, ensuring safety at travelbusinesses, accommodation establishments, and destinations,
Tourists and businesses are requested to regularly update information on safedestinations on the mass media and related digital technology applications.
The tourismindustry is required to promote communication campaigns about safe andattractive Vietnamese tourism on media channels, contributing to eliminating visitors’fear of traveling.
The Vietnam National Administration of Tourism (VNAT) is taskedwith coordinating activities of tourismstimulus alliances of localities, while tourism associations, businesses, and airlinesare required to support localities and businesses to advertise informationabout the stimulus programmes on the website www.vietnamtourism.gov.vn, theTourism Newspaper, the Tourism Magazine and the Youtube, Zalo, and Facebookchannels of VNAT./.
