Business

Mobiles join e-commerce boom

E-commerce on mobile phones will see strong growth next year, allowing customers to easily make online purchases, according to BizweE-commerce on mobile phones will see strong growth next year, allowing customers to easily make online purchases, according to Bizweb Vietnam. b Vietnam.

E-commerceon mobile phones will see strong growth next year, allowing customers toeasily make online purchases, according to Bizweb Vietnam.

Arecent survey conducted by the website, with more than 3,500 customerson their online selling software, showed that online trading has been onthe upswing this year.

These industries include sports(accounting for 78 percent), restaurants (71 percent), handicrafts (86percent) and books (83 percent).

In addition, fashion andcosmetics sectors posted average sales growth rates of up to 60 percent,baby's products grew by 50 percent, while computers and high-tech itemswere up 52 percent.

Tran Trong Tuyen, Bizweb's director,was quoted by ictnews online newspaper as saying that small- andmedium-sized enterprises (SMEs), individuals and small shops tradingonline saw relatively high growth.

Tuyen said one of the factors leading to these results was that SMEs have become aware of e-commerce developments.

Severalcompanies have invested in online selling websites, marketing and evencall centre services, instead of expensive shops, to attract customers,he added.

He further said that in the next two years,Vietnam 's e-commerce market scale would see a boom, along withworldwide trends, such as the development of cloud computing services.

Also, he noted, it will become increasingly easy to make purchases using smart phones.

However,the Ministry of Industry and Trade has revealed that 77 percent ofcustomers are concerned about product quality when shopping online.

Further,only 5 percent of online shoppers in Vietnam are highly satisfiedwith shopping via the internet, 29 percent said they were satisfied, 62percent made no comment and 4 percent were unsatisfied, the ministrysaid.

Those who were dissatisfied said, in many cases theproducts they received were not as good as those advertised online,according to the survey, which questioned thousands of online shoppersfrom cities throughout the country.-VNA

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