Business

More national-branded firms join top 50 Vietnamese brands

An increasing number of businesses with products receiving the national brand title entered the top 50 brands with highest value in 2022, Deputy Minister of Industry and Trade Tran Quoc Khanh said at the opening of the Vietnam National Brand Week and the National Branding Forum 2023 in Hanoi on April 20.
More national-branded firms join top 50 Vietnamese brands ảnh 1The Vietnam National Brand Week and National Branding Forum 2023 opens in Hanoi on April 20 (Photo: VNA)
Hanoi (VNA) – An increasing number of businesses with products receiving the national brand title enteredthe top 50 brands with highest value in 2022, Deputy Minister of Industry andTrade Tran Quoc Khanh said at the opening of the Vietnam National Brand Weekand the National Branding Forum 2023 in Hanoi on April 20.

The number of businessesowning national branded products in the list increased sharply from 14companies in 2018 to 21 in 2022, he said, stressing that their percentage inthe top 10 most valuable brands of Vietnam also rose to 60% in 2022 from 20% in2018.

The results showed thefirms’ success to catch up with the global trend of investing adequately inbranding, contributing to the improvement of the Vietnam National Brand, heheld.

Vietnam enjoys the fastest growth in the national brand in the 2020-2022 period, he said,citing a report by Brand Finance showing that the Vietnam National Brand’svalue increased 29.1% year on year in 2020 to 319 billion USD, 21.6% in 2021 to 388 billionUSD, and 11.1% in 2022 to 431 billion USD.

More national-branded firms join top 50 Vietnamese brands ảnh 2Participants at the event (Photo: VNA)
Nancy Elizabeth Snow,Honourary Professor from California State University, Fullerton said thatVietnam is home to an increasing number of reputable businesses. She held thata good brand should not only offer good services and products but also givetheir promise to customers to win their confidence.

Alex Haigh, ManagingDirector of Brand Finance Asia-Pacific, said that after 15 years of brandingresearch, Brand Finance realizes that making an interesting story is key tobuild the brand and national image for Vietnam.

Tran Le Hong, DeputyDirector of the National Office of Intellectual Property, advised businesses toincrease their awareness of the protection of intellectual property during theprocess of trademark development, while giving a professional approach tointellectual property rights, especially outside the country.

The Vietnam NationalBrand Week is taking place from April 17-23 within the framework of the VietnamNational Brand Programme 2023, aiming to mark the Vietnam Trademark Day (April20), increase the recognition of the Vietnam National Brand and promote products that have won the Vietnam Brand title among the domestic andinternational communities./.
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#Deputy Minister of Industry and Trade Tran Quoc Khanh #Vietnam National Brand Week #National Branding Forum 2023 #top 10 most valuable brands of Vietnam #Vietnam #Vietnam news #Vietnam News Agency
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