Programme launched to recover tourism nationwide

Nationwide tourism recovery programme launched

The Vietnam Tourism Association (VTA) on September 28 launched a nationwide tourism recovery programme with a direction of living safely with the COVID-19 pandemic
 
Nationwide tourism recovery programme launched ảnh 1Golden Bridge in central Da Nang city. (Photo: VNA)

Hanoi (VNA) - The Vietnam TourismAssociation (VTA) on September 28 launched a nationwide tourism recovery programme with a direction of living safely with the COVID-19 pandemic.

Nationwide tourism recovery programme launched ảnh 2Nha Trang beach city in Khanh Hoa draws visitors at home and abroad (Photo: VNA)

Speaking at the ceremony, VTAPermanent Vice Chairman Vu The Binh said over the past two years, over 2million direct and millions of indirect workers have become unemployed due tothe pandemic. In 2020 and the first half of 2021, a series of tourism stimulusprogrammes were launched whenever the pandemic was controlled.

Via the programme, the organising board wantsto raise public awareness of safe travelling and create trust among tourists aboutselected travel companies that meet criteria for welcoming guests amid the pandemic,he said.

Nationwide tourism recovery programme launched ảnh 3Nui Chua and Kon Ha Nung are recognised as UNESCO biosphere reserves (Photo: VNA)

Binh added that, in the foreseeable future, thetourism sector will adopt six principles and build safety criteria for touristsand travel companies.

According to a plan issued by the Ministry of Culture, Sports and Tourism, the sector will launchcommunications campaigns to stimulate tourism with the messages “Vietnamesepeople travel Vietnam”, “Vietnam's safe and attractive tourism”while piloting a programme to welcome foreign visitors back to Phu Quoc island city in the southernprovince of Kien Giang, then expanding to other destinations, including Ha LongBay in the northern province of Quang Ninh, Hoi An in the central province ofQuang Nam, Nha Trang in the central province of Khanh Hoa and Da Lat in theCentral Highlands province of Lam Dong.

Nationwide tourism recovery programme launched ảnh 4Hoi An ancient city in Quang Nam province. (Photo: VNA)

The ministry highlightedthree important factors in the new normal, including vaccinations for residentsand workers in the sector, ensuring safety of destinations and lodgingfacilities, and creating favourable conditions for domestic and international visitors having vaccination certificates./.

VNA

See more

Located about 200 km from Hanoi, Ta Xua in Son La province is widely regarded as one of the most spectacular cloud-hunting destinations in northern Vietnam. (Photo: VNA)

Ta Xua sets sights on sustainable tourism

Ta Xua is rolling out a campaign titled “Bringing Ta Xua to the world” and aims to establish the image of “Ta Xua - a sea of clouds, majestic nature and Mong cultural identity” during the 2028-2030 period.

The fireworks display by the Portuguese team at the final night of the Da Nang International Fireworks Festival (DIFF) 2026 on July 11, 2026. The Portuguese team claims the championship title. (Photo: VNA)

Da Nang greets over 2.72 million visitors during DIFF 2026

On July 11, the day of the DIFF 2026 finale, accommodation establishments in the city served about 131,000 visitors, an increase of 16% from a year earlier. International visitors totalled 52,400, up 27% year-on-year, while domestic visitors reached 78,600, an increase of nearly 10%.

Under the proposal prepared by the VRC, the tourist train will travel approximately 190 km, connecting Hue, Dong Ha, My Trach, Dong Hoi and Tho Loc stations. (Illustrative photo: VNA)

Hue–Phong Nha tourist train to be launched on September 1

The central province of Quang Tri is working with the Vietnam Railways Corporation (VRC) to complete the project, which is expected to create a distinctive railway tourism product linking major heritage sites and scenic destinations across Vietnam's north-central region while strengthening regional tourism connectivity.

At a working session with the Vietnamese Embassy in Moscow (Photo: VNA)

Quang Ninh targets Russian travellers as arrivals surge

Quang Ninh is looking to build partnerships to steer more Russian visitors to Ha Long Bay and other local attractions. Beyond the UNESCO World Heritage Site of Ha Long Bay, the province holds diverse advantages in marine tourism, cultural attractions, luxury resorts and wellness services.

A ferry boat is carrying passengers in Phu Quoc (Photo: VNA)

Ministry orders tighter ferry safety after Phu Quoc boat capsize

The Vietnam Maritime and Waterway Administration, Vietnam Register, and provincial construction department were instructed to coordinate with the Border Guard, Coast Guard, public security and local authorities to determine the cause of the accident, deal with its aftermath, identify and fix any state management lapses, offer support to victims and their families, and report regularly on the investigation’s progress.

Bac Ninh's tourist attractions draws large crowds after the release of the hit music video Bac Bling. (Photo: VNA)

Beyond the trend: From viral hits to lasting tourism appeal

Across Vietnam and around the world, travel inspired by music and film has become an increasingly influential trend. Cultural blockbusters can provide destinations with extraordinary visibility and a level of publicity that money alone often cannot buy. But attracting visitors is only the beginning.

Vietnamese Ambassador to Bulgaria Nguyen Thi Minh Nguyet (L) and Bulgarian Minister of Tourism Ilin Dimitrov. (Photo: VNA)

Vietnam, Bulgaria seek more substantive, sustainable tourism cooperation

Both sides considered tourism as one of the most promising areas of bilateral cooperation, noting its role not only in promoting economic growth but also in enhancing people-to-people exchanges, mutual understanding and broader collaboration in trade, investment, education and culture.

Russian tourists experience the glass bridge at the TTC World – Valley of Love tourist site in Da Lat, Lam Dong province. (Photo: VNA)

Russian tourist arrivals to Vietnam nearly triple in first half

The Association of Tour Operators of Russia (ATOR) reported that Vietnam ranked fourth among the best-selling package tour destinations in the Russian market in July, capturing a 7.8% market share, up 3.2 percentage points year-on-year. The country overtook Thailand (4.7%) and China (4.3%).

At the award ceremony (Photo: VNA)

VITA Awards 2026 honour 106 winners

The winners were recognised for breakthrough and innovative tourism policies in 2025, best tourism villages, leading destinations, top attractions and parks, standout new tourism products, top travel companies, and best-in-class lodging and dining, among others.

A visitor enjoys hands-on farming activities, including preparing the soil, planting vegetables and watering crops, in Tra Que Vegetable Village in Hoi An Tay ward, Da Nang city. (Photo: VNA)

Vietnam invites travellers on multi-sensory journey

Vietnam's appeal lies not in a single attraction but in the seamless combination of authentic experiences rooted in local culture. From colourful highland markets and traditional festivals to centuries-old craft villages, all remain an integral part of everyday life.

UAE Ambassador to Vietnam Bader Almatrooshi speaks at the conference, themed "Vietnam: A New Destination of Halal Tourism", held in Khanh Hoa province on July 8, 2026. (Photo: VNA)

Vietnam emerging as new destination for Halal tourism

Vietnam will continue to improve institutional frameworks and standards, develop human resources, expand Halal-certified services, strengthen international cooperation, promote business partnerships, and build the country's brand as a new destination for Halal tourism.

Thung Nham Ecotourism Area adopts green tourism practices. (Photo: VNA)

Vietnam pushes circular tourism to drive green growth

Unlike conventional sustainable tourism, circular tourism goes beyond reducing environmental impacts. It embraces a regenerative approach in which every journey contributes to restoring ecosystems, preserving cultural heritage and strengthening the resilience of local communities.

Dang Huong Giang (L), Director of the Hanoi Department of Tourism, presents flowers to Hanoi's five millionth international visitor of 2026 and her tour group from Spain at Noi Bai International Airport on the afternoon of July 7, 2026. (Photo: VNA)

Hanoi welcomes 5 millionth international visitor in 2026

Hanoi aims to welcome more than 9 million foreign arrivals this year and has achieved over half of that target. Hieu noted that the milestone is not only a source of pride for the city's tourism industry but also a positive signal reflecting its growing appeal among international travellers.