Novaland, foreign partners to develop tourism in Binh Thuan

Novaland Group signed strategic partnerships with The PGA of America, IMG and Accor at an investment promotion conference of Binh Thuan province on September 22.
Novaland, foreign partners to develop tourism in Binh Thuan

Hanoi (VNA) – Real estate developer Novaland Group signed strategic partnerships with The Professional Golfers’ Association of America, International Management Group (IMG) and French multinational hospitality group Accor at an investment promotion conference of Binh Thuan province on September 22.

At the conference, entitled “Potential connection – sustainable growth,” the south central province of Binh Thuan focused on directly encouraging strategic enterprises and investors with strong reputations and capability to invest in key projects with pervasive values. Calling for investment in infrastructure projects for nation-level sea tourism and sport centers was a top priority.

In line with the national tourism development strategy, as well as the second phase of the group‘s development strategy, Novaland has been gradually expanding leisure-tourism property products in tourism cities with great potential, such as Can Tho, Ba Ria – Vung Tau, Phan Thiet – Binh Thuan and Cam Ranh – Khanh Hoa. The group strives to cooperate with foreign and domestic consultants and professional operators to create “the perfect destinations” for tourists, with an aim to transform these destinations into tourism-leisure centers, contributing to Vietnam’s mark on the world’s tourism map.

In Binh Thuan, Novaland has introduced NovaWorld Phan Thiet entertainment and tourism complex with a scale of up to 1,000ha. The project, which includes second home products like townhouses, villas and shophouses, will build diverse, world-class amenities, including a 220ha sport complex with a 36-hole international standard golf course, a 25ha theme park and water park, a 16ha beach park, and a commercial center including a conference hall, food court and family entertainment area.

Novaland, foreign partners to develop tourism in Binh Thuan ảnh 1Design of a Novaland project (Source: Novaland)

The deal between Novaland and The PGA of America aims to bring a new standard of Golf Academies & Golf course operational standards to Vietnam. The PGA and Novaland will work together to develop world class Golf Academies & Junior Golf programs aimed at producing the Champion Golfers of the future. The PGA of America will also endorse the exclusive branding of Novaland golf properties in Vietnam.

Novaland has also partnered with IMG – a leading global corporation specializing in sports, events, media and fashion - to bring a series of international golf tournaments featuring some of the world’s best golfers right here in Binh Thuan.

Arjun Chowdri, Chief Innovation Officer of The PGA of America, said: “Vietnam is one of the fastest-growing golf tourism markets in the world, and we’re seeing the game of golf utilized as a key vehicle for that growth. We are incredibly excited to partner with such a well-renowned company in Novaland that is committed to the development of the game and will help us position the PGA of America and PGA Professionals at the forefront of that growth.”

CEO of Novaland Bui Xuan Huy said: “Novaland believes in Binh Thuan to attract many enterprises and will become a desirable tourist destination of both the region and the world.”

In addition, Novaland also signed a cooperation agreement with Accor to manage a series of hotels with a scale of approximately 1,500 rooms located in hospitality properties invested by Novaland in Binh Thuan and Ba Ria Vung Tau. The hotel chain with the brands Novotel, Mövenpick, MGallery and Mercure will offer a comfortable resort experience to domestic and international travelers.

Through the last 27 years, Novaland has become the leading prestigious real estate developer in Vietnam, with over 40 diverse projects providing outstanding products to meet the increasing demand of customers, such as: residential, villas, shophouses and 24/7 offices with a large land bank in key locations in Ho Chi Minh City and neighboring provinces, and over five hospitality-real estate projects in large cities and provinces.

Novaland will implement phase 2 of its development strategy from 2019 -2023, focusing on core businesses in the middle – high segment. The accumulated and currently research and development land bank of Novaland covers about 4,300ha for three key product lines including: housing projects in Ho Chi Minh City; satellite urban areas in Dong Nai province; and tourism development projects of international standards in cities with great tourism potential./.


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