A project of Novaland (Photo: courtesy of Novaland Group) Hanoi, (VNA) - Real estate developer Novaland Group this September marks its 27 years of establishment and development with the self-set mission of Developing Community, Creating Destination and Building Happiness.
To date, the group has contributed more than 23,000 products to the housing market in Ho Chi Minh City, and is currently implementing satellite urban areas in the southern province of Dong Nai.
Novaland Group is gradually expanding the development of resort tourism real estate products in localities with great tourism potentials such as Can Tho in the Mekong Delta, the southern province of Ba Ria - Vung Tau, Phan Thiet city in the south central province of Binh Thuan, and Cam Ranh city in the south central province of Khanh Hoa, with the view to creating more attractive tourist destinations of international standard.
A project of Novaland (Photo: courtesy of Novaland Group) In the Mekong Delta, Novaland and the Military Commercial Joint Stock Bank have jointly contributed funds for the Boston Consulting Group (BCG) – a leading consulting firm in the world, to develop a Tourism Development Strategy for the 13 provinces in the Mekong Delta to adapt to climate change in accordance with the Prime Minister’s Resolution 120/NQ-CP. Accordingly, by 2030, the Mekong Delta will be the No. 1 river destination in Asia.
Based on BCG's strategy, Novaland is planning and implementing NovaWorld Mekong project in the center of Can Tho City. This is a synchronous-large scale project of international standards that will change the perception of tourism in the Mekong Delta, strongly activating tourism combined with agriculture and traditional activities, thus making Mekong a tourist destination of the world.
In Binh Thuan, Novaland has funded McKinsey & Company to formulate an orientation project on tourism development in the province. Accordingly, Binh Thuan aims to become an internationally-recognized tourist and resort destination serving various kinds of tourism from beach & leisure; adventure & sports to health & leisure and MICE.
Currently, Novaland is implementing the NovaWorld Phan Thiet and NovaBeach Mui Ne projects that offer a myriad of facilities serving the public.
Besides its business activities, Novaland has always been aware of its social responsibility. The group has been implementing numerous activities associated with community responsibilities, such as building schools and bridges in remote areas; contributing to the National University Development Fund; building houses for war-invalids or martyrs' families, cultural houses; cleaning up waste on project sites to protect the environment; and presenting gifts to poor households.
Novaland's Teacher Nhe Scholarships have been constant companions providing support for excellent students to overcome difficulties during the past 13 years. The Group has also joined hands with Operation Smile in raising funds to bring smiles to children with cleft lip and cleft palate; donating for heart and eye surgeries for children in the Mekong Delta provinces.
The "Clean Water for School" programme sponsored by both Novaland and The Sponsoring Association for Poor Patients has been installing filtering system to provide clean drinking water to pupils and teachers in the Mekong Delta region.-VNA
