As a member of Phenikaa Group – PhenikaaMaaS JSC will make greater efforts to rebuild its organisational structure and expand its vision and business strategic direction, striving to become one of the leading developers and providers of smart city products, solutions and services. (Photo: courtesy of Phenikaa Group) After the deal, the company was renamed PhenikaaMaaS JSC.
The strategic investment demonstrates the group’s commitment to nurturingVietnamese talents and creating momentum to enhance the strength of thePhenikaa Ecosystem.
The deal is expected to hasten the sustainable development and construction ofsmart cities in Vietnam and contribute to facilitating the Government toimplement its policies and achieve set targets through intensive digitaltransformation, according to Phenikaa Group.
As a member of Phenikaa Group, PhenikaaMaaS JSC will make greater efforts torebuild its organisational structure and expand its vision and strategicdirection, striving to become one of the leading developers and providers ofsmart city products, solutions and services.
“Phenikaa Group has always sought opportunities to work with and foster youngtalents with their initiatives and projects, which are highly disruptive,applicable and influential for the community. The success of the BusMap appshows that Vietnamese young entrepreneurs have enthusiasm and competence tohold the secret to core technologies and bring them into reality for a smarter,better life,” the spokesperson of Phenikaa Group said.
Chance to fly high
Back in 2013, a group of young, talented technicians, led by CEO Le Yen Thanh,founded the technological start-up BusMap with strong aspirations oftechnological achievements.
In the early days, the founders wanted to create a free public transportationapp, which was known as BusMap, for urban bus passengers. The app was designedto help people increase the efficiency of bus travel, to optimise their travelroutes, and to save money and time in comparison to other means oftransportation, thus encouraging the use of public transport and reducingtraffic congestion and environmental pollution.
In 2020, BusMap app beat other popular names to win the first prize for “SmartCities, Smart Living” at the International Telecommunication Union’s ITU Award2020 – a worldwide recognition for outstanding technological initiatives incontribution to a better world. To date, the application has reached more thantwo million users, assisting the completion of more than 50 million trips andbecome Vietnam’s top free public transportation app.
Thanh told the media that in seeking investment for his start-up, he was luckyto find a parent as Phenikaa Group, that would help his company save years ofdevelopment. Then he decided to receive the investment from the group insteadof other investment funds.
“Phenikaa Group is striving to become a hi-tech industrial group, thus thecompany has been applying science products to create added value for itsproduction besides making sufficient investment in researching and developingsmart technological products based on Internet of Things (IoT) and ArtificialIntelligence (AI) in order to secure core technologies, develop an open,highly-applicable, smart ecosystem for the people."
"That will open up an opportunity for BusMap to join transport and mappingareas, thus helping the group better its IT solutions,” Thanh said.
Thanh described one of Phenikaa Group’s development strategies which hasinvested in personnel, technology and education as a sustainable investment, itsupports his company’s goal that aims to endure its long-term and sustainabledevelopment journey.
According to Phenikaa Group, PhenikaaMaaS JSC will also receive full supportfrom the parent for further development and application of core technology inBusMap for other smart mobility apps and comprehensive technological solutions,which are accessible for thousands of Vietnamese transport enterprises and localauthorities to develop smart transportation and smart cities through extensivedigital transformation.
In the future, top priority would be given to better introducing PhenikaaMaaSJSC’s products to more customers while perfecting its core technologies such asmapping, AI and IoT, and developing personnel resources, Thanh added.
A number of technological products and solutions made by Phenikaa Group haverecently been brought to life, marking a watershed in the group’s pursuit ofbecoming one of the top-tier technological and industrial corporations in theregion.
Remarkably, a majority of core technologies are reportedly developed byVietnamese engineers and scientists of Phenikaa Group, especially the young,talented and passionate ones whose businesses have become parts of the PhenikaaEcosystem. That headhunting policy showcases the group’s identifiable strategyto earn the most glorious achievements in the technology and science sector inline with the cultivation of young Vietnamese intellectual and capable talents.
Following the latest deal, Phenikaa Group has taken a new step in the journeyto endorse the growth of young Vietnamese entrepreneurs and the development oftechnological advancements in attempts to strengthen the group’scompetitiveness and eco-friendliness in aspirations of innovation andcontribution to national digital transformation./.
VNA
