Speaking of the tourism targets, Phong said thatlast year the province welcomed 6.5 million visitors, earning revenue of over1.7 trillion VND (75 million USD). The province aims to receive 6.7 millionvisitors this year and 7.6 million visitors by 2020, reaching revenue of 3 trillionVND (132 million USD).
Ninh Binh province is an increasingfavourite destination for many tourists in Vietnam. It is land of renownedlandscapes, historical relics, traditional trade villages, and varied cuisine.One particularly notable site is the Trang An Scenic Landscape Complex, aUNESCO-recognised World Heritage Site in Vietnam. But the tourismindustry in the province wants more help from local officials.
The conference heard many opinions about thechallenges facing Ninh Binh province’s tourism industry. Representatives ofmany travel agencies, for example, complained about high prices for goods andservices.
They suggested Ninh Binh tourism industryleaders pay more attention to developing souvenirs, diversifying localspecialties to meet visitors’ different tastes and seeking effective solutionsto the issue of overcharging.
According to Nguyen Quy Phuong, head of thetravel industry department under the Vietnam National Administration ofTourism, the provincial sector should be concerned about promoting itself tothe international market. He also suggested the province invest in itsinfrastructure and human resources to develop tourism sustainably.
Bui Thanh Dong, the general director of Ninh Binhprovince’s Department of Tourism, said that the province is diversifyingsouvenirs by researching and introducing new ones, such as duplicates of Thai BinhHung Bao coins, the first coin in Vietnam. He added that the sector willco-operate with related industries to enhance the tourism services of theprovince and offer favourable conditions to travel agencies. - VNA