Society

Programme to promote tourism brand through films

A programme to develop Vietnamese tourism brand through cinema in 2023 will take place in the central coastal province of Khanh Hoa from June 16-18, according to the Ministry of Culture, Sports and Tourism.
Programme to promote tourism brand through films ảnh 1Nha Trang city of Khanh Hoa province seen from above (Photo: vinwonders.com)
Hanoi (VNA) – A programme to develop Vietnamesetourism brand through cinema in 2023 will take place in the central coastal provinceof Khanh Hoa from June 16-18, according to the Ministry of Culture, Sports andTourism.
Jointly organised by the ministry and KhanhHoa province, it aims to create a bridge between businesses with those working in thefilm industry and the locality, thus contributing to promoting the Vietnameseculture and tourism in general, and landscapes and economic potential of KhanhHoa in particular.

This is also a good opportunity to promote thepublic-private partnership model, develop tourism through cinema, and attract moredomestic and international tourists.

Programme to promote tourism brand through films ảnh 2Perspective of the programme's concert (Photo: VNA)
Within the framework of the programme, there will be a photoexhibition, film screenings, a forum on tourism and cinema connectivity, a galadinner, and an investment promotion conference.

A concert will be broadcastlive on VTV1 channel of the Vietnam Television, with the participation ofVietnam’s renowned singers./.
VNA
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