Local enterprises are increasingly launching sales promotions to limitinventory and stabilise production, according to independent marketwatchdogs.
Analysts said that tough economic times had forced producers to seek new ways to survive.
Inaddition to supplying the market with products that have diversifieddesigns, reasonable prices and high quality, many producers have focusedefforts to offer sales that meet consumer demand.
Trade centres,supermarkets and retail stores typify this trend. They have regularlylaunched sales promotions that last two to three months, offeringdiscounts of up to 50 percent or more, depending on the product.
Thedirector of a retail company in Ho Chi Minh City, who declined to benamed, said that enterprises often had high turnover during thesepromotions.
Nguyen Khanh, director of the Thien Hoa Group,agreed, saying his company had more sales and had achieved high turnoverwith such promotions.
He said that many promotions are launched during holiday periods.
Salesare offered for high-demand products such as household appliances,accessories and cosmetics, as well as for high-grade products with topbrand names like Karen Millen, Coast, DKNY, Swaroski, ICB, Nine West andSteve Madden.
Shops at Sai Gon Tax Trade Centre have offered big discounts on name brands also.
NguyenThi Hong, Vice Chairwoman of the HCM City People's Committee, said thecity government had also called on enterprises to participate inconsumer support programmes through sales promotions to stimulatedemand.
Analysts said consumers had welcomed the promotions, particularly during difficult economic times.
Cityresident Phan Thu Ha of Tan Binh district said her family "often huntsfor sales programmes where we can buy good quality products at lowprices" in order to reduce spending.
Vu Thi Kim Dung, marketingdirector of Parkson Mall in HCM City, said: "Enterprises should makethorough preparations before launching sales promotions if they want towin over consumers. In particular, they should pay more attention toquality as well as prices.-VNA
Analysts said that tough economic times had forced producers to seek new ways to survive.
Inaddition to supplying the market with products that have diversifieddesigns, reasonable prices and high quality, many producers have focusedefforts to offer sales that meet consumer demand.
Trade centres,supermarkets and retail stores typify this trend. They have regularlylaunched sales promotions that last two to three months, offeringdiscounts of up to 50 percent or more, depending on the product.
Thedirector of a retail company in Ho Chi Minh City, who declined to benamed, said that enterprises often had high turnover during thesepromotions.
Nguyen Khanh, director of the Thien Hoa Group,agreed, saying his company had more sales and had achieved high turnoverwith such promotions.
He said that many promotions are launched during holiday periods.
Salesare offered for high-demand products such as household appliances,accessories and cosmetics, as well as for high-grade products with topbrand names like Karen Millen, Coast, DKNY, Swaroski, ICB, Nine West andSteve Madden.
Shops at Sai Gon Tax Trade Centre have offered big discounts on name brands also.
NguyenThi Hong, Vice Chairwoman of the HCM City People's Committee, said thecity government had also called on enterprises to participate inconsumer support programmes through sales promotions to stimulatedemand.
Analysts said consumers had welcomed the promotions, particularly during difficult economic times.
Cityresident Phan Thu Ha of Tan Binh district said her family "often huntsfor sales programmes where we can buy good quality products at lowprices" in order to reduce spending.
Vu Thi Kim Dung, marketingdirector of Parkson Mall in HCM City, said: "Enterprises should makethorough preparations before launching sales promotions if they want towin over consumers. In particular, they should pay more attention toquality as well as prices.-VNA
