Co-organised by the RoK’s Ministry ofIndustry, Trade and Energy (MoITE)and the Korean Trade-Investment Promotion Agency (KOTRA), the three-day eventsees 50 RoK enterprises displaying their products like cosmetics, food, and homeappliances.
There are also business-to-businessexchanges between RoK and Vietnamese firms during the festival.
E-mart, the RoK’s largest distributor, isshowcasing many famous RoK products which are on shelves of its supermarket inHCM City.
In addition, 1,000 prestigious products from well-known Korean brands such asTony Moly, Enprani, Ottogi, Paldo and Daesang will be introduced to Vietnameseconsumers, in addition to many interesting entertainment activities like aK-POP contest and K-POP dancing.
Kim Jae Hong, KOTRA Chairman, said theagency hoped the event would contribute to boosting bilateral trade,particularly in consumer goods, between the two countries.
On this occasion, KOTRA signed memoranda of understanding with LAZADA VietnamCo. and CJ IMC Vietnam Co.-VNA