Hanoi (VNA) - HiteJinro Co., the leading liquor maker in the Republic of Korea (RoK), said onOctober 9 it has opened its first overseas soju pub in Vietnam, setting a goalto open over 20 such bars in the emerging market by 2020, RoK news agencyYonhap reported.
According to Yonhap, theKorean-style street bar, called pojangmacha, opened in the capital city ofHanoi with a localized concept and design, after running a pop-up store in late2016.
The liquor maker said it willopen the second street bar next year and increase the number of stores to over20 by 2020.
"We will localize thestreet bar to raise brand awareness among locals and introduce Korean drinkingculture to take the lead in Vietnam's soju market," Ahn Ju-hyun, the chiefof Hite Jinro Vietnam was cited as saying.
Its Vietnamese branch logged 2.93million USD of sales in the first half of this year, already surpassing lastyear's 2.42 million USD sales.-VNA
According to Yonhap, theKorean-style street bar, called pojangmacha, opened in the capital city ofHanoi with a localized concept and design, after running a pop-up store in late2016.
The liquor maker said it willopen the second street bar next year and increase the number of stores to over20 by 2020.
"We will localize thestreet bar to raise brand awareness among locals and introduce Korean drinkingculture to take the lead in Vietnam's soju market," Ahn Ju-hyun, the chiefof Hite Jinro Vietnam was cited as saying.
Its Vietnamese branch logged 2.93million USD of sales in the first half of this year, already surpassing lastyear's 2.42 million USD sales.-VNA
VNA
