
Businesses backlash to e-commerce platforms collecting additional fees
Unlike familiar fees such as discounts, shipping or advertising fees, the "platform infrastructure fee" is a new charge applied by Shopee across the system.
Unlike familiar fees such as discounts, shipping or advertising fees, the "platform infrastructure fee" is a new charge applied by Shopee across the system.
Shopee holds the largest market share, commanding 65% of GMV (around 10.4 billion USD), followed by TikTok Shop at 28% (4.5 billion USD), Lazada at 6% (1 billion USD) and Tiki at 1% (nearly 200 million USD).
Video shopping is emerging as a new trend, compelling sellers to adopt multi-channel strategies while enhancing key services such as express delivery, after-sales support and exclusive promotions.
Total sales on Shopee, Lazada, TikTok Shop, Tiki and Sendo last year were double that of 2023.
According to a survey by Sapo Technology Joint Stock Company, 55.7% of revenue-growing sellers are adopting a multi-channel model, with most generating monthly revenues between 200 million and 1 billion VND.
Shopee, Samsung, and Vietnam Airlines continued to secure the top three positions in the Decision Lab Best Brand 2024 Rankings.
Vietnamese e-commerce platforms’ revenues fell significantly in the third quarter of this year, while foreign platforms saw considerable expansion, according to a recent report by e-commerce data company Metric.
The average transaction volume across five major e-commerce platforms in Vietnam, including Shopee, TikTok Shop, Lazada, Tiki, and Sendo, reaches 25.3 trillion VND, equivalent to 1 billion USD, per month.
Vietnam has one of the most dynamic live commerce markets globally, driven by its growing population, tech-savvy culture, and an expanding base of discerning young consumers, experts said.
Vietnamese consumers spent 143.9 trillion (5.68 billion USD) buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.91% and 65.55% over the same period last year, respectively, according market analysis firm Metric.