Travel

Six countries, territories participate in Vietnam International Travel Mart

Businesses from six countries and territories have registered to participate in the Vietnam International Travel Mart, to be held at the Hanoi International Exhibition Centre on November 18-21 after many delays caused by COVID-19 pandemic.
Six countries, territories participate in Vietnam International Travel Mart ảnh 1Illustrative photo (Source: VNA)

Hanoi (VNA) – Businesses from six countriesand territories have registered to participate in the Vietnam InternationalTravel Mart, to be held at the Hanoi International Exhibition Centre onNovember 18-21 after many delays caused by COVID-19 pandemic.

Organisers said at apress conference on November 6 that the foreign exhibitors will come fromThailand, Peru, Japan, the Republic of Korea, Taiwan and Colombia, with thosefrom Colombia attending for the first time.

This year’s mart isexpected to feature about 250 booths run by travel businesses as well astourism management and promotion agencies of 47 provinces and centrally-runcities.

The event is typically held annually in April by the VietnamSociety of Travel Agents and sponsored by the Ministry of Culture, Sports andTourism.

Organisers said the expo, already postponed twice due toCOVID-19, aims to create an opportunity for localities, organisations, andenterprises to advertise their brands, introduce products, and develop businesspartnerships in order to boost domestic, inbound, and outbound tourism.
They noted that, amid the COVID-19 outbreak, digitalapplications proved helpful in developing sustainabletourism. Therefore, toadapt to the post-pandemic era, VITM 2020will focus on digital transformation-driven tourism.

Vietnam’s tourism broke a growth record inDecember 2019, however, the sector fell into a crisis after the COVID-19pandemic broke out. The sector is estimated to have losttens of billions of dollars, which is the biggest crisis ever in the history ofthe sector.

Therefore, VietnamInternational Travel Mart 2020 is hoped to boost national tourism, encouragingtourists nationwide to resume their travelling habits.

With software development companies among the exhibitors, theexpo is set to help promote digitalisation and technological application tomake fundamental changes to the management and activities of travel authoritiesand firms.
A domestic travel stimulus programme will be launched, whilepreparations for the resumption of inbound and outbound tourism and Vietnam’spost-COVID-19 tourism prospects will also be discussed./.
VNA
#Vietnam International Travel Mart #VITM 2020 #tourism #COVID-19 #Vietnam #Vietnam news #Vietnam News Agency #Vietnamplus
Follow VietnamPlus

Related News

See more

Khem beach in Phu Quoc island of An Giang province. (Photo: VNA)

Phu Quoc strengthens appeal as international arrivals soar in early 2026

Phu Quoc special zone is increasingly affirming its strong appeal to international visitors with impressive growth, positioning the “pearl island” as a standout destination in Southeast Asia and a direct competitor to renowned resort islands such as Bali in Indonesia and Phuket in Thailand.

Leaves of loc vung (Barringtonia acutangula tree) change colour beside Hoan Kiem Lake (Photo: VNA)

Hanoi named among world’s 50 most beautiful cities by Condé Nast Traveler

Hanoi’s appearance within the global media ecosystem of Condé Nast Traveler is expected to provide a significant boost to the city’s tourism appeal. Beyond enhancing its credibility as a travel destination, the recognition could also help attract high-end tourism services and encourage higher spending by international visitors.

Overseas Vietnamese in traditional ao dai explore Nguyen Hue flower street. (Photo: qdnd.vn)

Overseas Vietnamese amplify Ho Chi Minh City’s tourism appeal

With their understanding of both local traditions and international contexts, OVs are proving to be an effective “soft bridge” in promoting the city globally, contributing to rising international arrivals and reinforcing Ho Chi Minh City’s position as a creative, globally integrated and culturally rich urban tourism destination

Smoke rises following US and Israeli airstrikes on Tehran, Iran, on March 1. (Photo: XINHUA/VNA)

Hanoi urges suspension of tours to Middle East conflict zones

Vietnamese citizens have been advised not to travel to Iran, Israel, and other countries in the Middle East at present due to ongoing conflicts and complicated security developments, according to an official dispatch sent by the department to the above-mentioned units on March 3.

A representative of a Vietnamese enterprise shows it products at ITB Berlin 2026. (Photo: VNA)

Vietnamese firms promote tourism at ITB Berlin 2026

Vietnam’s exhibition area stands out with spacious and visually striking booths featuring businesses' most outstanding products as well as Vietnam's cultural icons such as cyclo models and traditional ao dai attire while a Vietnamese cuisine counter has drawn long queues of visitors.

International tourists are increasingly choosing Phu Quoc over giants like Bali and Phuket, driven by the freshness that Phu Quoc offers (Photo: Sun Group)

US media explains why Phu Quoc is becoming a tourism phenomenon

In 2025, international arrivals to Phu Quoc surged by nearly 60%, marking a new breakthrough cycle. As 2026 begins, during the Lunar New Year alone, the island welcomed nearly 366,000 visitors (a 30% increase year-on-year), with international guests accounting for nearly 93,000 (up 24.3%).

The crystal-clear waters and powdery white sands of Kem Beach are especially appealing to visitors (Photo: Fabl Belek)

Australian magazine hails Phu Quoc as a worthy alternative to Bali

In its list of “the best Bali alternatives worth exploring,” published by Australia’s leading travel site Escape, Phu Quoc is highlighted as a standout Southeast Asian destination, thanks to its appealing blend of reasonable costs, striking scenery, and diverse experiences.

Young locals explore Co Loa Citadel in digital space (Photo: nhandan.vn)

Hanoi festivals embrace digital tools to modernise management

During spring festival season 2026, Hanoi's major celebrations have aggressively adopted digital technologies across management, organisation, communications and promotion, presenting a more orderly and civilised image for traditional events.

The international cruise ship Adora Mediterranea arrives at Chan May Port, carrying 2,613 passengers and 732 crew members from Guangzhou, China, to Hue city. (Photo: VNA)

Unified promotion strategy sets stage for tourism expansion

Vietnam’s tourism brand is demonstrating strong momentum and robust recovery amid record-breaking international arrivals, driven not only by market demand but also by renewed thinking and innovative approaches to destination promotion and marketing.

Five-coloured sticky rice encapsulates the essence of the land and skies of Muong Lo in Lao Cai province. (Photo: VNA)

Vietnam positions cuisine as core national tourism product

To build a national culinary brand, Vietnam must align heritage, the food and beverage industry, and artisan standardisation—laying the groundwork for greater global presence and the elevation of Vietnamese cuisine as a tourism icon.

Hanoi offers free admission to 17 scenic and historical relic sites and cultural landmarks from February 20 to 22, 2026, triggering a surge in visitor numbers. (Photo: VNA)

Hanoi welcomes over 3.18 million visitors in February

International arrivals to Hanoi in February reached approximately 680,800 in February, marking a 16.2% increase compared to the same month in 2025, while domestic visitors totaled around 2.5 million, up 32.3%. Total tourism revenue was estimated at 12.39 trillion VND (476 million USD), a rise of 24.8%.