Selling products abroad via e-commerce platforms was an efficient way to promote exports and find partners. (Photo: kinhtedothi.vn) TranThi Yen Phi, CEO of DSW, which sells agricultural products via the Chineseplatform Alibaba, said that the company’s revenue increased from 3,000 USD to 260,000USD after one year. Selling products via e-commerce platforms helped reachcustomers in Japan, the EU and Southeast Asia.
AsDSW does not export through the northern border, the company was notaffected by border jams or closures, he said, adding that DSW would continue topromote online exports.
KienThuan Cooperative in Yen Bai province said that online export helped promotethe cooperative’s tea products to many potential markets, including NorthAmerica and the Middle East.
Thecooperative’s deputy director Do Tuan Luong said that cross-border trade viae-commerce platforms helped expand the company’s export revenue by 80 percent.
Hesaid the sale via e-commerce platforms was relatively stable, adding that thecooperative would continue to increase online exports.
Hesaid that selling products abroad via e-commerce platforms emerged as aneffective channel to expand exports while traditional international trade wasaffected by the pandemic.
DangHoang Hai, Director of the Ministry of Industry and Trade’s Department ofE-commerce and Digital Economy, said that the impressive development ofe-commerce was due to the change in the thinking of sellers and exporters.
Notably,SMEs, even micro-sized enterprises and cooperatives, were now ready to sellonline. “This is a big change in the way enterprises sell things to the world,”he said.
Alibaba’sstatistics showed that the volume of goods sold via the platform increased by34 percent in 2021 against 2020, to 7.2 million units.
DeputyMinister of Industry and Trade Do Thang Hai said digital-based trade promotionwould be enhanced this year.
Hesaid it was important that enterprises be active in using cross-border e-commerceto promote exports and look for partners.
Theministry’s Trade Promotion Agency and Alibaba recently inaugurated the VietnamPavillion on the e-commerce site, which would be run within one year to promoteVietnamese products. The cooperation also aimed to increase digitaltransformation capacity for Vietnamese enterprises.
Statisticsof the Vietnam E-commerce Association showed that cross-border e-commerce in2021 rose by 25.7 percent against 2020.
E-commercepotential
NguyenDuc Trung, Deputy Director of the Enterprise Development Agency under theMinistry of Planning and Investment, said that the Vietnamese economy wasswitching to a digital economy, in which e-commerce was a core factor.
TrinhKhac Toan from Amazon Global Selling said that e-commerce was an inevitabletrend. At the same time, traditional retail slowed down due to the pandemic,adding that cross-border trade posted impressive growth since 2019, and thetrend would continue to be robust until 2024.
Headded that cross-border trade would help remove complicated traditional exportmethods while making it easier to access consumers around the globe.
Amazonsaid that the number of SMEs in Vietnam earning revenue of around 100,000 USDon Amazon increased by 18 percent against 2020, with 500,000 USD revenue by 53 percent.
Topromote online exports, he said enterprises should focus on building brands,understanding the targeted markets’ regulations, developing promotion plans,and diversifying delivery methods.
Vietnamesee-commerce market reached 17 billion USD and is expected to reach 29 billion USDin 2025, while the digital economy was forecast at 52 billion USD, rankingthird in ASEAN in 2025./.
VNA
