Fish sauce made by the Ca Den Company Limited, a four-star “One Commune-One Product” product, is showcased at the province’s first display venue for such products in Phan Thiet City. (Photo: VNA) It also plans to help OCOP producers set up at least two sites fordisplaying and selling their products this year.
To achieve these targets, the province will publicise theprogramme and help producers participate in it.
It will undertake advertising and trade promotion activities tohelp producers sell on e-commerce platforms and through supermarkets and othermodern distribution channels.
It plans to organise the Industry and Trade - Binh Thuan OCOPProduct Fair in September with 250-300 booths showcasing speciality and OCOPitems from Binh Thuan and other provinces and cities and enabling producers tointroduce their goods to more consumers and expand outlets.
After three years of implementing the OCOP programme, the provincehas made significant strides in developing the rural economy and qualityproducts, according to the provincial Department of Agriculture and RuralDevelopment.
It has developed linkages between stakeholders for producing and sellingOCOP products, created more jobs and improved rural incomes, it said.
With its products made in mountainous, sea and island areas, thelocality has great potential for developing OCOP products.
The province aims to have at least another 80-130 OCOP productsrated at least three stars by 2025.
Binh Thuan has 70 now and has introduces them to tourists atproduction units and display venues./.
VNA
